|What’s trending at tradeshows|
|Written by Linda Musgrove, The TradeShow Teacher|
|Tuesday, November 01 2011 07:23|
Welcome back, students! I know we all want to be ‘cool,’ so this class is on something we all know about: being ‘trendy.’
Trends of tradeshows are trends as with anything else. They mark what is current, fashionable, cutting edge and competitive. Tradeshow success is defined in a number of ways, including how much traffic a booth draws, how much PR/media coverage an exhibitor receives, best-of-show recognitions and most off all, how this all translates to revenue. In order to achieve overall tradeshow success, exhibitors need to, above all else, stand out, especially in a strained economy when the pressure to outshine the competition is at an all-time high. Staying apprised of all that is hot and trendy will ensure that your tradeshow exhibit reflects a forward-thinking company that is progressive and enthusiastically in tuned with the market.
Some of the following trends are costly and while others can be small investments for big impact.
While clear, traditional bubbles can be magical and nostalgic, beware of spin offs and gimmicks. Although color bubbles matching a company’s corporate color scheme sounds good in theory, it can be risky because the dye/chemicals used to colorize the bubbles can leave stains or film on materials, flooring, furniture and clothing. Bubble machines start around $450 and work their way up to more extravagant costs depending on bubble size, volume and frequency.
Phone charging stations
Many exhibitors will offer booth visitors the option to securely leave their electronic device to be charged while circulating the exposition hall by signing a simple liability release in exchange for an ID/reference number of the gadget. This almost guarantees the exhibitor double (drop off/pick up) exposure of their booth at the very minimum. And for those who stand and wait while their gear is getting a power boost, the exhibitor has a captive audience. For hi-tech exhibitors who have endless and easy access to electronics, the costs involved can be virtually nominal while for mainstream participants – an initial investment of $500-$1,000 can contribute to a priceless return.
This information can be anything the exhibitor wants to highlight, from sales promotions and coupons to events and presentation schedule. QR codes basically serve as links offering the exhibitor a user-friendly, hassle-free manner in which to direct an attendee to information. In an effort to increase traffic, networking and lead management, some show producers are starting to use QR-type codes to exchange information, while others offer prizes for those with the most “scans” at the end of a show.
iPads and tablet devices
Other ‘trendy’ movements include “Going Green,” which we have touched on in previous classes. Also, less commonly seen are exhibitors offering shoe-polish stations, video games, 10-minute mobile massage sessions and three-dimensional presentation screens. One thing is certain, be on the look out. There is always another trend around the corner.
About Linda Musgrove, The Tradeshow Teacher