At EXHIBITOR2012, held March 3-6 in Las Vegas, Laarhoven Design, based in Georgia, and BeMatrixm based in Belgium, will outline the formation of a newly created entity focused on the continued development of the Delta Systems product line for the U.S. and North American markets, beMatrix USA.

Laarhoven Design, supplier of DeltaMatrix and a full line of modular/portable exhibit systems and services to the North Americanmarket,and BeMatrix, manufacturer and original developer of the Matrix Exhibit System in Europe, will combine resources to expand manufacturing, marketing, and support service programs to U.S. and European resellers.

“This new entity, BeMatrix USA, will bring Laarhoven’s U.S. design and production expertise in exhibit building and printing services, together with BeMatrix’s focused expertise in technology and manufacturing innovation in the Matrix Modular Exhibit System,” said Robert Laarhoven, president of Laarhoven Design. “The combined entity will result in a synergy that neither organization could achieve by itself. BeMatrix USA will give our resellers an expanded product line, enhanced design support, innovative manufacturing capabilities, expanded inventory availability and a more cohesive global support network.”

As an initial step towards the BeMatrix USA introduction, Robert Laarhoven and the owners of BeMatrix Belgium, Stefaan Decroos and Edwin Van der Vennet, will be discussing the development and benefits of the new entity with U.S. resellers at booth #1971 at EXHIBITOR2012 in Las Vegas.<-->