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E2MA is the tradeshow industry’s newest association and was formed by combining the Tradeshow Exhibitor’s Association and the Exhibitor Appointed Contractors Association. The mission of the E2MA is to enhance the expertise of exhibit and event-planner professionals in exhibit and event marketing and to raise the level of service excellence on the show floor.
Associations
While events and tradeshows are still a vital part of the marketing and customer engagement mix, senior marketers remain challenged to identify effective methods to measure and prove return-on-inventment, according to a new study by the Chief Marketing Officer (CMO) Council, conducted in partnership with the Exhibit & Event Marketers Association (E2MA). 
their preferred partner for event registration, lead retrieval and data management services for two events annually, the NAMM Show and the Summer Show, over a four-year term. This partnership enables NAMM to leverage the event industry’s most innovative technologies and depth of knowledge to enhance their attendee and exhibitor experiences.
The International Association of Exhibitions and Events™ (IAEE) recently announced it is accepting entries for its 2013 Art of the Show competition. The competition provides a platform for defining excellence in the quality of promotional materials and setting the standards for the exhibitions and events industry. The competition awards those who demonstrate excellence in the development of promotions for their exhibitions and events.
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