As the budgetary battle for future marketing dollars intensifies, management requires event marketers to prove ROI and quantify an exhibit program’s performance.
By Kevin England, president and CEO, Vonazon Inc.
For meetings and event planners, selecting a venue can include any number of factors such as location, proximity to the airport, nearby hotel accommodations and
In the competitive world of business, tradeshows continue to be one of the primary sales and marketing mediums that harness the value of face-to-face contact.
I was talking to a good friend yesterday about our changing industry. He is a new partner in an exhibit house that has been around
Highmark TechSystems in Ft. Wayne, Ind., often delivers more than what meets the eye
