Exhibit sales may still pay the bills, but new research from the Center for Exhibition Industry Research (CEIR) points to a less obvious characteristic of stronger-performing tradeshows: they consistently measure performance and feedback. CEIR’s 2026 Performance Benchmarking Playbook Series examines financial and operating performance across business-to-business (B2B) exhibitions. The research includes separate benchmarks for small, … Continue reading CEIR Tradeshow Benchmarks Show Stronger Events Measure More