In July 2026, TruNorth hosted its Experiential Design Forum at Pilot Project Brewing in Chicago’s Logan Square neighborhood, where 75 experiential professionals, including creatives, designers, producers, and operators, gathered to discuss, collaborate, and learn. The event also marked TruNorth’s first anniversary. A major focus was the ongoing shift in business-to-business (B2B) marketing. Experiential tactics traditionally … Continue reading Inaugural Experiential Design Forum: a Brilliant Success