submitted by Janel R, GMR
Global experiential agency GMR Marketing has hired John Larson as Director of Business Development for the agency’s newly-expanded fabrication shop, FIFTY/50 FabShop. Larson will draw on 30 years of B2B sales experience to elevate GMR’s unique capabilities to create connected activations for brands through custom production across the marketing landscape, from presentations and events to commercials and tradeshows.
He has worked with Fortune 500 companies and small businesses alike, with proven success in managing, expanding and retaining accounts in a competitive environment. Larson comes to GMR from ADEX International, where he served as Sales and Marketing Manager of the Chicago Division. Hemanaged the sales and marketing office, attracted and hired new talent, implemented best practices for social media marketing, and integrated marketing strategy throughout the company.
The FIFTY/50 FabShop
Since its creation five years ago, The FIFTY/50 FabShop has been a critical part of executing the world-class experiences GMR is known for. The business has continued to grow and deliver amazing live experiences for many of GMR’s fortune 100 clients including Google, Nissan, The NFL, and Comcast, to name just a few. Always “beginning with the end in mind” the shop meticulously brings clients’ visions to life, inspiring and connecting thousands of fans and consumers around the world.
ABOUT GMR MARKETING
GMR is an experience agency, built to make stories that become lasting memories. GMR pioneered experience marketing back in 1979, and we’re still leading the way. We embed brands into experiences leveraging shared passions. We create experiences that are founded on data, rooted in science, grounded in strategy, designed meticulously, and executed flawlessly. Our passionate global team creates, consults, and activates in more than 70 countries. We’re headquartered in the United States and are part of Omnicom Group Inc. Learn more at GMRMarketing.com.
