Huckster or Exhibit Presenter?
November 27, 2024
The strongest contributor to exhibiting success is in the power created from a face-to-face engagement. In person, eye-to-eye communication can be more effective than any
The strongest contributor to exhibiting success is in the power created from a face-to-face engagement. In person, eye-to-eye communication can be more effective than any
Exhibit City News magazine will miss the musings of 50-year industry veteran Larry Kulchawik. We wish him the best in his retirement and in his
by Larry Kulchawik Like many of you, I have spent many COVID quarantine hours reading more than ever before. I also have been spending more
The International Man by Larry Kulchawik With a halt on tradeshow activities worldwide for the past few months, some countries are returning back to hosting
by Larry Kulchawik, IFES past president Since face-to-face marketing in all forms has been put on hold, virtual alternatives have been given more attention than
by Larry Kulchawik After a nine month halt on tradeshow activities globally, we here in North America are ready and willing to pick up where
The International Man column by Larry Kulchawik Over the past ten years the American marketplace is now more comfortable doing international business than ever before.
Where to Find Data & Resources to Compete in the New Tomorrow by Larry Kulchawik While COVID-19 has kicked the exhibit industry in the teeth,
Where to find data & resources to compete in the new tomorrow by Larry Kulchawik While COVID-19 has kicked the exhibit industry in the teeth,
“Never Let a Good Crisis Go to Waste” —Winston Churchill By Larry Kulchawik In 1605 William Shakespeare was surrounded by the plague. As a young
by Larry Kulchawik Over the past ten years the American marketplace is now more comfortable doing international business than ever before. The added confidence that
Will the marketing investment for a U.S. tradeshow ever get cheaper? by Larry Kulchawik A recent survey study from the CEIR Pulse Poll noted that
