The International Man

Where to find data & resources to compete in the new tomorrow by Larry Kulchawik While COVID-19 has kicked the exhibit industry in the teeth,...

"Never Let a Good Crisis Go to Waste"  —Winston Churchill By Larry Kulchawik In 1605 William Shakespeare was surrounded by the plague. As a young...

by Larry Kulchawik Over the past ten years the American marketplace is now more comfortable doing international business than ever before. The added confidence that...

Will the marketing investment for a U.S. tradeshow ever get cheaper? by Larry Kulchawik A recent survey study from the CEIR Pulse Poll noted that...

by Larry Kulchawik This column is an excerpt from my book, Tradeshows from One Country to the Next. I hope to share highlights about doing...

by Larry Kulchawik Many of the top industry global tradeshows take place in Germany. Every year there are about 150 international tradeshows in which more...

by Larry Kulchawik Author’s Note: The second edition of Trade Shows from One Country to the Next was recently released. The guidebook is about international marketing with...

by Larry Kulchawik The second edition of Tradeshows from One Country to the Next was recently released. The guide book is about international marketing, with...

by Larry Kulchawik After 45 years of doing trade show and event stuff, I think back about some of the missteps I have taken along...

by Larry Kulchawik The biggest mistake that U.S. companies make when taking their U.S. tradeshow experiences abroad is assuming that their formula for success in...