Dec 10, 2018 | Columns, Features, The International Man
by Larry Kulchawik Over the past 30 years, U.S. exhibit industry pioneers have crossed the line of “normal” and pushed to create a new normal within the tradeshow marketing industry. People like Fred Kitzing, Don Freeman, Leo McDonald, Dick Swanby, Barry Siskind,...
Oct 8, 2018 | Columns, Features, The International Man
by Larry Kulchawik I had a recent discussion with colleagues from Japan and Germany. The discussion was about exhibit design trends. Both felt strongly about the concept of creating a visitor experience within a tradeshow environment. At that moment it dawned on me...
Aug 15, 2018 | Columns, Features, The International Man
Tips for Adapting Your U.S. Exhibiting Strategies to the International Stage by Larry Kulchawik The biggest mistake that U.S. companies make when taking their U.S. trade show experiences abroad is assuming that their formula for success in the U.S. will work the same...
Jul 16, 2018 | Features, The International Man
by Larry Kulchawik Five countries account for 64 percent of all major world tradeshow events conducted —Germany, USA, Italy, France, China—per UFI research. The top exhibit suppliers have become relatively proficient at helping their clients with their exhibiting...
Jun 18, 2018 | Columns, Features, The International Man
by Larry Kulchawik It has been said that the meeting and exposition industry in North America contributes nearly $100 billion to the GNP of the economy. Of this $100 billion, exhibit organizers, show contractors, and exhibit suppliers contribute nearly $21 billion. To...
Mar 7, 2018 | Columns, The International Man
by Larry Kulchawik In North America, the convention and meeting industry is said to generate nearly $100 billion to the US economy- ranked #22 in contribution to the U.S. GNP. Other than the revenue it generates, growth in the expo industry is also measured by three...
