May 25, 2020 | Columns, Features, The International Man
“Never Let a Good Crisis Go to Waste” —Winston Churchill By Larry Kulchawik In 1605 William Shakespeare was surrounded by the plague. As a young boy he was afflicted and became immune. Years later the plague returned and he, like everyone else, took...
Apr 21, 2020 | Columns, Features, The International Man
by Larry Kulchawik Over the past ten years the American marketplace is now more comfortable doing international business than ever before. The added confidence that American companies now have to expand their markets internationally has encouraged American exhibit...
Feb 10, 2020 | Columns, Features, The International Man
Will the marketing investment for a U.S. tradeshow ever get cheaper? by Larry Kulchawik A recent survey study from the CEIR Pulse Poll noted that recent trade tariffs have contributed to a decline in tradeshow participation and attendance at U.S. tradeshows. I am...
Dec 16, 2019 | Columns, The International Man
by Larry Kulchawik This column is an excerpt from my book, Tradeshows from One Country to the Next. I hope to share highlights about doing tradeshows in select countries for upcoming ECN issues. Enjoy your business travels! Of all the countries in Europe, I have had...
Oct 14, 2019 | Columns, Features, The International Man
by Larry Kulchawik Many of the top industry global tradeshows take place in Germany. Every year there are about 150 international tradeshows in which more than 180,000 exhibitors participate. Germany has been the first international site experience for many of us in...
Aug 5, 2019 | Columns, Features, The International Man
by Larry Kulchawik Author’s Note: The second edition of Trade Shows from One Country to the Next was recently released. The guidebook is about international marketing with a focus on global tradeshow differences. Although dedicated to the venues, top events, exhibit...
