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The International Man

Huckster or Exhibit Presenter?

By Larry Kulchawick   The strongest contributor to exhibiting success is in the power created from a face-to-face engagement. In person, eye-to-eye communication can be

The International Man Larry Kulchawik

Trail Magic: A Lifetime Journey

Exhibit City News magazine will miss the musings of 50-year industry veteran Larry Kulchawik. We wish him the best in his retirement and in his

The International Man Larry Kulchawik

The Screen-Based Lifestyle

by Larry Kulchawik Like many of you, I have spent many COVID quarantine hours reading more than ever before. I also have been spending more

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Six Surprising Int’l. Etiquette Rules

The International Man by Larry Kulchawik With a halt on tradeshow activities worldwide for the past few months, some countries are returning back to hosting

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Face Value: Live vs. Digital Marketing

by Larry Kulchawik, IFES past president Since face-to-face marketing in all forms has been put on hold, virtual alternatives have been given more attention than

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Weathering the Storms

by Larry Kulchawik  After a nine month halt on tradeshow activities globally, we here in North America are ready and willing to pick up where

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Expect the Unexpected 

The International Man column by Larry Kulchawik  Over the past ten years the American marketplace is now more comfortable doing international business than ever before.

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