Why Marketing Should Own the Entire Tradeshow Process
August 5, 2026
For decades, the tradeshow playbook has looked the same at almost every exhibiting company: Marketing plans the booth, sets it up, and runs the campaigns.
For decades, the tradeshow playbook has looked the same at almost every exhibiting company: Marketing plans the booth, sets it up, and runs the campaigns.
By Jim Wurm, EACA One of the fundamental principles of the trade show industry has always been exhibitor choice. Exhibitors have the right to select
Nashville’s Music City Center (MCC) (201 Rep. John Lewis Way South) opened in May 2013 as a completely new facility to replace the aging Nashville
In the tradeshow and convention industry, timelines are compressed, labor demands are variable, and flawless execution is critical. As a result, Human Resources (HR) is
Airport Code: BNA Location: One Terminal Drive, Nashville, Tennessee Date Opened: June 12, 1937. Named Berry Field in 1939. It was named the Nashville International
Hard work built this industry. Hard work alone won’t scale it. The rest comes down to whether you stay the one who rescues or become
I just returned from a two-week run to a client show in Cleveland and then ExhibitorLIVE in Tampa Bay, where I also attended the EDPA
Welcome back to “A Look Back at ECN Tradeshow History.” This month, the archives trace an industry moving through recovery, expansion, leadership change, and global
The news came out quietly, the way these things usually do. McKinsey is cutting 3,000 to 4,000 positions in 2026 — roughly 10 percent of
EuroShop, 2020. After years of designing and building booths across Europe, I arrived on site quietly confident. I should not have been. I had misread
Chicago briefs this month track major convention activity, industry events, visitor spending, transportation updates, and citywide sports programming. Highlights include the ExSys Awards and Chicago
Las Vegas briefs this month track major tradeshow results, August show previews, hotel investment, new attractions, and entertainment announcements. Highlights include InfoComm’s 28,132 verified attendees,
