Exhibitors spend thousands preparing for trade shows. Organizers can help them get more from that investment before the doors even open. The exhibition hall is
The tradeshow industry is on fire. Across the U.S., many shows are reporting record numbers of exhibitors and attendees. Beyond the show floor, investment dollars
“The cat in the box is both dead and alive.” Existence is wibbly-wobbly, especially if you’ve studied philosophy or quantum physics. From ancient Pyrrho to
By Michael Costantino, iLLUMITUBES A corporate event’s visual identity should not disappear when guests leave the stage area and sit down for dinner. For exhibition
Every year, our industry produces what seem like the most legitimate predictions about the future of exhibits, events, and experiential marketing. Most focus on technology,
by Pratik Talati, tradeshowbuzz.com It’s easy to plan a trade show around a date that stopped being true months ago. I see this from an
By Jim Wurm, EACA One of the fundamental principles of the trade show industry has always been exhibitor choice. Exhibitors have the right to select
People rarely make important decisions based on information alone. They make them when confidence has been established and trust has been earned. That has always
I sit on my porch in the warming spring air. Birdsong wafts on a gentle breeze, trailing off into the lengthening rays of sunset above
I was excited to attend ISC West at the Venetian Expo Center in Las Vegas from March 23–27. Year after year, ISC West stands as the most influential gathering in physical security, public safety, and security‑driven technology. It’s where innovation, investment, and operational strategy converge. The 2026 event once again drew tens of thousands of leaders and more than 700 exhibitors, reinforcing its role as the industry’s central marketplace.
The exhibit and event industry is expanding. The talent pipeline to sustain it may not be. That is not a workforce issue, necessarily. It is more of a visibility issue.
Most young professionals do not know this career exists. They graduate with degrees in marketing, design, communications, and business, yet few are introduced to an industry where creativity meets strategy, where logistics meets storytelling, and where real-time problem solving drives measurable business results.
Across the global exhibition industry, leadership roles—particularly at the CEO and executive level—remain predominantly held by men. While this imbalance exists worldwide, it is often more pronounced in Latin America, where cultural norms, structural barriers, and limited access to executive networks have historically slowed women’s advancement to top decision-making positions.
