April 25, 2026 6:26 AM

Guest Columnist

Why ISC West Remains the Premier Marketplace for Security Technology

April 21, 2026

I was excited to attend ISC West at the Venetian Expo Center in Las Vegas from March 23–27. Year after year, ISC West stands as the most influential gathering in physical security, public safety, and security‑driven technology. It’s where innovation, investment, and operational strategy converge. The 2026 event once again drew tens of thousands of leaders and more than 700 exhibitors, reinforcing its role as the industry’s central marketplace.

The Talent Gap Is Real. The Opportunity Is Bigger.

April 20, 2026

The exhibit and event industry is expanding. The talent pipeline to sustain it may not be. That is not a workforce issue, necessarily. It is more of a visibility issue.
Most young professionals do not know this career exists. They graduate with degrees in marketing, design, communications, and business, yet few are introduced to an industry where creativity meets strategy, where logistics meets storytelling, and where real-time problem solving drives measurable business results.

Women in Leadership: the View in LATAM

April 20, 2026

Across the global exhibition industry, leadership roles—particularly at the CEO and executive level—remain predominantly held by men. While this imbalance exists worldwide, it is often more pronounced in Latin America, where cultural norms, structural barriers, and limited access to executive networks have historically slowed women’s advancement to top decision-making positions.

Thinking Big in a Small Space- How Much Tech Can You Fit in a 10-by-10 Booth?

January 30, 2026

The 10-by-10 booth is the historical building block of expo floors so the question is, how much technology can you squeeze into that space and how much will it increase engagement?

Built For A Crowd That Won’t Come

January 21, 2026

The workforce that has filled convention centers for decades is changing in size and composition. And that has significant implications for the event industry & billions being invested in convention infrastructure.

How to Design Cohesion Across the Multi-Venue Era

December 29, 2025

More events today stretch across multiple buildings and city blocks. It’s exciting growth, but it also adds a challenge: how to keep the brand experience consistent when every venue looks and feels different.

Beyond the Rendering: Designing for the Dock and the Dolly

October 20, 2025

by Clemente Guillen After more than two decades in this business, from the controlled chaos of COMDEX to the massive scale of ConExpo, I’ve learned

Are You Wasting Your Trade Show Budget?

September 29, 2025

(Image provided by Real Communications. Pegasus Solar at RE – experiential touch point) The Case for Experiential Exhibiting by Mike Silver, Managing Director and US

Experiential Design Isn’t Just a Trend – It’s the Future

August 1, 2025

submitted by Jani le Roux, on behalf on Booth Exhibits In today’s dynamic exhibition landscape, simply having a presence is no longer enough. Attendees at

The Sustainability Myth

May 2, 2025

by Glenn Hansen I have spent 15 years in sustainability, writing standards for governments and associations, certifying companies to various sustainability standards, measuring event carbon

Why Salespeople Do Not Follow Up with Leads

April 10, 2025

By Joe Houle, Experiential Marketer It’s all about sales! As an experienced salesperson in the experiential marketing world, I have the pleasure of being

The Power of Face-to-Face Selling in a Digital World

January 30, 2025

By Joe Houle, Experiential Marketer In an era where digital communication reigns supreme, the importance of face-to-face selling might seem diminished. With the advent

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