Strategic Hospitality Builds Trust in the AI Era
July 10, 2026
People rarely make important decisions based on information alone. They make them when confidence has been established and trust has been earned. That has always
People rarely make important decisions based on information alone. They make them when confidence has been established and trust has been earned. That has always
I sit on my porch in the warming spring air. Birdsong wafts on a gentle breeze, trailing off into the lengthening rays of sunset above
I was excited to attend ISC West at the Venetian Expo Center in Las Vegas from March 23–27. Year after year, ISC West stands as the most influential gathering in physical security, public safety, and security‑driven technology. It’s where innovation, investment, and operational strategy converge. The 2026 event once again drew tens of thousands of leaders and more than 700 exhibitors, reinforcing its role as the industry’s central marketplace.
The exhibit and event industry is expanding. The talent pipeline to sustain it may not be. That is not a workforce issue, necessarily. It is more of a visibility issue.
Most young professionals do not know this career exists. They graduate with degrees in marketing, design, communications, and business, yet few are introduced to an industry where creativity meets strategy, where logistics meets storytelling, and where real-time problem solving drives measurable business results.
Across the global exhibition industry, leadership roles—particularly at the CEO and executive level—remain predominantly held by men. While this imbalance exists worldwide, it is often more pronounced in Latin America, where cultural norms, structural barriers, and limited access to executive networks have historically slowed women’s advancement to top decision-making positions.
The 10-by-10 booth is the historical building block of expo floors so the question is, how much technology can you squeeze into that space and how much will it increase engagement?
The workforce that has filled convention centers for decades is changing in size and composition. And that has significant implications for the event industry & billions being invested in convention infrastructure.
More events today stretch across multiple buildings and city blocks. It’s exciting growth, but it also adds a challenge: how to keep the brand experience consistent when every venue looks and feels different.
by Clemente Guillen After more than two decades in this business, from the controlled chaos of COMDEX to the massive scale of ConExpo, I’ve learned
(Image provided by Real Communications. Pegasus Solar at RE – experiential touch point) The Case for Experiential Exhibiting by Mike Silver, Managing Director and US
submitted by Jani le Roux, on behalf on Booth Exhibits In today’s dynamic exhibition landscape, simply having a presence is no longer enough. Attendees at
by Glenn Hansen I have spent 15 years in sustainability, writing standards for governments and associations, certifying companies to various sustainability standards, measuring event carbon
