submitted by LVCVA
Rewritten by: Li Jackson, Exhibit City News
Las Vegas, the bustling hub of creativity and ambition, has launched an exciting business ad campaign that beckons decision-makers to explore the city’s unrivaled energy and optimism. This initiative is set to establish Vegas as the ultimate place for businesses to ignite their creative sparks and ambitions, emphasizing the importance of considering it for corporate offsites and gatherings.
The campaign, humorously named “Not Invited,” draws a figurative line in the sand for businesses. While everyone is invited to Las Vegas, the campaign emphasizes that the characteristics that stifle innovation and visionary thinking are not welcome.
Featuring playful “un-invitations” and rallying calls to plan something sensational, the campaign encompasses two captivating 30-second ads, “Not Invited” and “Offsite.” Shot at various locations across the Las Vegas Strip, these ads showcase the diversity and exhilaration that the city has to offer.
Lisa Messina, Chief Sales Officer for the Las Vegas Convention and Visitors Authority (LVCVA), explains, “This campaign captures how the unique energy of Las Vegas acts as the catalyst that drives innovation, change, and engagement. The shared experiences that only Vegas can provide continue to inspire and drive businesses forward, ultimately impacting the bottom line.”
Las Vegas is a global meetings capital, hosting some of the world’s largest trade shows and industry-leading meetings, attracting nearly 5 million meeting attendees in 2022 alone. The city keeps evolving to cater to the business audience, offering a vast selection of accommodations, entertainment, and meeting spaces.
Recent developments include the addition of the West Hall at the Las Vegas Convention Center, the opening of CAESARS FORUM, and the ongoing $100 million renovation of the Mandalay Bay Convention Center. Las Vegas will further expand its meetings and events landscape this December with the grand opening of Fontainebleau Las Vegas, providing an additional 550,000 square feet of convention space on the north end of the Strip. For more information on meetings and events in Las Vegas, visit www.VegasMeansBusiness.com.
About the LVCVA The Las Vegas Convention and Visitors Authority (LVCVA) is committed to promoting Southern Nevada as a premier tourism and convention destination on a global scale, while also managing the 4.6 million square-foot Las Vegas Convention Center (LVCC).
With over 150,000 hotel rooms and more than 15 million square feet of meeting and exhibit space in Las Vegas, the LVCVA’s mission focuses on attracting both leisure and business visitors. Furthermore, the LVCVA is the proud owner of the Vegas Loop at the Las Vegas Convention Center, operated by The Boring Company, and the Las Vegas Monorail, a 3.9-mile elevated system with seven stops throughout the resort corridor. For more information, please visit www.lvcva.com, www.visitlasvegas.com, or www.vegasmeansbusiness.com.
