Bookings expected to generate $1.4 billion in economic impact for the local community.
submitted by Laura Lanzi, Visit Anaheim
Anaheim, CA – Visit Anaheim, the official sales and marketing organization for Anaheim, has confirmed 160 conventions, meetings and events for 2025, which are projected to generate more than $1.4 billion in economic impact for the local community. These include 67 conventions and 93 meetings and events, collectively expected to contribute an estimated $15 million in tourism occupancy tax (TOT) revenue for the city.
Anaheim’s dynamic convention calendar for 2025 features a strong lineup of premier events, having started in January with NAMM and continuing with major gatherings such as Natural Products Expo West and VidCon. These marquee events reinforce Anaheim’s position as a leading destination for best-in-class meetings and events.
“With our new leadership team in place, Visit Anaheim has strategically strengthened our approach to meetings and conventions, driving record-breaking business to the destination,” said Mike Waterman, President & CEO, Visit Anaheim. “The economic impact from these events will not only benefit our hospitality industry but also uplift the entire Anaheim community.”
With nearly 900,000 attendees expected and over half a million hotel room nights already booked, these events will bring substantial economic benefits to the destination. Notably, Natural Products Expo West is projected to contribute nearly $210 million to Anaheim’s economy as attendees engage in dining, shopping and entertainment throughout their stay.
Beyond the direct economic impact, the anticipated $15 million in tax revenue will help fund local infrastructure and community projects. These funds will support key services such as education and public safety, while also stimulating Anaheim’s economy through job creation.
For more information on Anaheim and to discover the hotels, events and conventions the city has to offer, please go to visitanaheim.org.
