NORCROSS, GA (June 22nd, 2026) – bematrix USA proudly hosted its bi-annual Academy from June 9th to June 11th, welcoming more than 50 attendees from 34 companies for the immersive three-day event designed to educate customers on bematrix’s products and services.
Academy kicked off Tuesday evening with a networking mixer, where attendees had the opportunity to connect with fellow participants and bematrix staff before diving into two full days of learning led by bematrix’s in-house knowledge experts.
On Wednesday morning, Tara Ericson, CEO of bematrix USA, opened the Academy with an introduction to the company’s mission, values, and history. The day continued with a facilities tour, giving attendees an exclusive behind-the-scenes look at the bematrix showroom and warehouse. Educational sessions followed, covering a range of core topics, including bematrix’s product offerings, Account Management, CAD detailing, LEDskin®, Double Deck, and Xtreme Solutions.
Wednesday evening concluded with a fun excursion to Puttshack, where attendees and staff enjoyed networking, food, and mini golf in a lively social setting.
Thursday featured additional in-depth sessions, including an overview of the bematrix rental program, a new product review, and a hands-on building demonstration led by bematrix’s Technical Trainers.
Attendees also participated in specialized breakout sessions tailored to their interests, with options focusing on LEDskin®, designing with bematrix’s beCAD®, or printing best practices.
“We are proud to continue the tradition of hosting our customers at our home office for essential bematrix education,” said Tara Ericson, CEO of bematrix USA. “We look forward to these events all year. It’s inspiring to see a new group of attendees eager to learn and grow with bematrix.”
Bematrix’s Academy remains an invaluable event, offering a unique combination of product education, hands-on training, and networking opportunities. Attendees left the event equipped with new insights, practical knowledge, and meaningful industry connections.
About bematrix® USA:
bematrix® designs and manufactures the renowned aluminum frame system bematrix® b62®. Affectionately known as “the system with the big holes,” bematrix® is a Tooless™, continuously-reusable frame system for the exhibit builder, general contractor, and event producer. bematrix® is recognized for its quick and easy construction and for its versatility – each frame can be used as a floor, wall, or ceiling. The system is a full 360-degree solution that includes straight and curved frames, doors, counters, lighting, and wall mounting accessories. Panel infill options include hard panel, fabric, LEDskin® integrated video screens, and infinite custom solutions. Frames are produced and delivered throughout North America from a state-of-the-art production facility in Atlanta, Georgia, with global manufacturing facilities located in Belgium and around the world. bematrix® is currently used by more than 500 North American partners and is available in 63 countries around the world. For more information, visit www.bematrix.com/us/en-us.
