February 27, 2024 7:05 PM
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AIPC, ICCA and UFI Announce Continuation of Successful Partnership

submitted by UFI


UFI, The Global Association of the Exhibition Industry, AIPC (The International Association of Convention Centres), and ICCA (The International Congress and Convention Association) announce the continuation of their strategic G3 partnership, which has proved highly valuable to the entire business events industry and governments globally.

The strategic partnership was formed in 2019, with the aim to facilitate collaboration and generate more comprehensive and better aligned benefits for the three associations’ respective members.

A program of exploring change

The alliance launched a program of exploring exchange and reciprocity in four primary areas: educational content, research, standards and advocacy. Initial alignment happened across the respective research projects. Also, the organisations opened their respective global main events to members from all three organisations to drive exchange across industry verticals.

Beginning in 2020, the global pandemic changed the priorities – and the focus shifted towards supporting the industry with global guidance and good practice reports. This resulted in the publications of “Good Practice Guide: Addressing COVID-19 Requirements for Re-Opening Business Event”, “Good Practice Guide: Convention and Exhibition Centres as Temporary Vaccination Centres”, and the white paper “Business Events are the Fast Track to Recovery”.

Advocacy initiatives

These advocacy initiatives provided G3 members and policymakers across the world with resources to emphasize the value of the business events industry and their role in fast-tracking economic recovery on a global scale.

With the pandemic chapter closed, the three organisations have reviewed the previous work, and decided to continue and strengthen the collaboration. AIPC, ICCA and UFI will align along the key areas of advocacy and standards, research, professional education, and networking. By joining forces, the three global associations will increase their impact in encouraging, supporting and recognising excellence in the business events industry.

“During COVID, we demonstrated both the value and the impact our partnership has. Given the upcoming challenges for our industry, especially around sustainability, there has never been more need for collaboration like the G3 – only by working together, we will continue to grow”, said Greg O’Dell, AIPC President.

“Our industry is committed to promoting legacy, sustainability, innovation, and education. By strengthening the G3 Partnership, we are sending out a clear signal to both the global industry and the policymakers, that we are stronger when we work together. I look forward to reinforcing a successful collaboration with UFI and AIPC,” shared Marta Gomes, President of the ICCA Board.

“In an ever more challenging environment, good, constructive collaboration is the best way forward. That is why collaboration is such a core element of UFI’s genetic code. As the three global trade associations for the events sector, AIPC, ICCA, and UFI will build on the achievements since 2019, and continue to deepen the joint efforts – for the benefit of all the members of the associations, as well as for the global events industry as a whole”, says Michael Duck, UFI President.

About ICCA

The International Congress and Convention Association (ICCA) is a global community and knowledge hub for the international association meetings industry. Founded in 1963, ICCA specialises in the international association meetings sector; offering unrivalled data, education, communication channels, as well as business development and networking opportunities. Today, ICCA is one of the most prominent organisations in – and advocates for – the world of international meetings. The newly-launched ICCA Association Community offers associations across the world education, connections, tools and resources to help them organise more effective and successful meetings.

About AIPC

The International Association of Convention Centres (AIPC) is the industry association for professional convention and exhibition centre managers worldwide. AIPC is committed to encouraging and recognizing excellence in convention centre management, while at the same time providing the tools to achieve such high standards through its research, educational and networking programs.

About UFI

The Global Association of the Exhibition Industry: UFI is the global trade association of the world’s tradeshow organizers and exhibition centre operators, as well as the major national and international exhibition associations, and selected partners of the exhibition industry. UFI’s main goal is to represent, promote and support the business interests of its members and the exhibition industry. UFI directly represents more than 50,000 exhibition industry employees globally, and also works closely with its 60 national and regional association members.

More than 820 member organizations in 86 countries around the world are presently signed up as members. Around 1,000 international trade fairs proudly bear the UFI approved label, a quality guarantee for visitors and exhibitors alike. UFI members continue to provide the international business community with a unique marketing media aimed at developing outstanding face-to-face business opportunities.

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