More than 30 exhibit and event professionals gathered for education, hands-on product demonstrations and industry networking.
TORONTO – September 10, 2026 – beMatrix USA welcomed more than 30 exhibit and event professionals to its inaugural Canadian beAcademy, marking an important milestone in the company’s commitment to supporting and expanding its partner community across Canada.
Held at STRADA XR Studios in Toronto, the event attracted attendees from Montreal, Toronto and Vancouver for a day of education, hands-on learning and industry connection.
The Canadian beAcademy was created to provide beMatrix partners with practical knowledge, direct access to product experts and a deeper understanding of the company’s growing range of physical and digital solutions. Sessions included an overview of beMatrix’s strategic initiative to better serve the Canadian market, updates on tariffs and their impact on the industry, new product information and hands-on demonstrations of several beMatrix solutions.
Attendees also explored the company’s digital product ecosystem and learned how its tools can support greater efficiency throughout the design, planning and production process.
For Cory Cassarscalia of Kubik, the inaugural event delivered both valuable education and an opportunity to connect with industry peers.
“I really enjoyed being part of the inaugural Canadian beMatrix Academy. It was a great opportunity to strengthen our knowledge of the beMatrix system, share ideas and connect with others from across the industry. I found the session to be both informative and engaging, while bringing together industry professionals to share insights and best practices. It’s great to see beMatrix bringing opportunities like this to the Canadian market.”
Gerry Hunter of Hunter Expositions also highlighted the importance of bringing the beAcademy experience to Canada.
“I’m excited about inaugurating the very first beMatrix Academy in Canada. It’s a great opportunity to network with other members of our industry and exchange ideas in a shared environment.”
The strong attendance at the first Canadian beAcademy reflected the industry’s interest in greater access to training, collaboration and product education within the Canadian market. By bringing professionals together from three of the country’s largest cities, the event created a setting where partners could learn directly from beMatrix experts while exchanging their own ideas and best practices.
The event also included the announcement of the Canadian chapter of the Experiential Designers and Producers Association, which will become EDPA’s 12th chapter.
With the successful launch of its Canadian beAcademy, beMatrix USA reinforced its long-term commitment to providing Canadian partners with the training, resources and support they need to grow their businesses and get the most from the beMatrix system.
