by Aluvision & Peak Technologies
Aluvision’s goal as the leading manufacturer of modular event systems and LED solutions is to ensure the creativity of our clients is never stifled. From simple 10×10 booths to complex event spaces spanning thousands of square feet, our partners can rely on us for the high-quality products and precision engineering standards they need to design and build awe-striking event environments.
Peak Technologies, a Certified Aluvision Partner (CAP), recently demonstrated the limitless possibilities Aluvision’s Hi-LED tiles can afford even the most technologically advanced brands.
Redefining the Future
When Hisense, a longtime client of both Peak Technologies and Impact XM, approached them for their annual exhibit at CES 2025, the excitement was undeniable. Peak Technologies brought the tech, energizing Hisense’s bold ideas, while Impact XM helped bring them to life with their expertise in experiential marketing.
Hisense set out to redefine the future of smart living with its “AI Your Life” themed booth, an immersive showcase of how artificial intelligence is seamlessly integrating into home entertainment, smart appliances, and beyond. The goal was to demonstrate not just innovation, but transformation: how AI can enhance daily experiences in entertainment, cooking, gaming, and even home energy management.
What better way to turn the spotlight on technology than by incorporating widespan LED video displays into Hisense’s 24,800 sq. ft., L-shaped booth?
It became clear to both Peak and Impact XM that they needed to work with an LED provider as transformative as their client.
Transcending Boundaries
Peak turned to their vast inventory of Aluvision Hi-LED tiles to build the dramatic experience that was unfolding. Known for their versatility of use and razor-sharp picture clarity, Aluvision’s award-winning LED tiles allowed Peak to push the boundaries of creative possibility with an event space that seamlessly morphed from dynamic, larger-than-life video display to static yet striking SEG.
Designed in collaboration with Impact XM, the exhibit was more than just a display, it was an interactive journey. Visitors walked through towering LED archways into a world where AI-driven scenarios brought Hisense’s technology to life. Whether it was experiencing AI-enhanced sports and art, stepping into a smart home suite with interconnected appliances, or witnessing the latest advancements in automotive and smart city technology, attendees were fully immersed in the possibilities of an AI-powered future.
With Aluvision’s Hi-LED tiles as the entrancing facade of Hisense’s booth, they effectively met their client’s vision of using LED tiles at CES to engage attendees, draw them into their booth space, and promote new products and services. More than that, Peak’s decision to use Aluvision’s LED tiles was a strategic one based on the aesthetic and functional advantages of the Hi-LED product.
Aluvision Hi-LED: Distinct Differences
For Peak, it wasn’t just about outfitting the exhibit design with LED video display. Having serviced Hisense at their two major large-scale electronics shows for years, Peak and Impact XM understood their client’s need to show up with equally superior technology for the build of their booth.
In total, Peak incorporated over 1,000 Aluvision Hi-LED tiles and a mix of pixel pitches across the booth, the majority of which were used for the two main entrances of the exhibit. The strategy was quite effective—where audience eye level was closest to the tiles, they placed the tightest pixel pitches to ensure optimal viewing quality.
Using Aluvision’s Hi-LED system made for maximum impact: with its ability to create seamless, 90-degree corners and provide picture-perfect high-resolution visuals with premium level flatness and high refresh rates, the booth’s anamorphic video content was simply out of this world. It was truly one continuous visual attraction as the LED tiles easily connected to the rest of the exhibit structure.
The modularity and precision engineering of the Hi-LED tiles weren’t the only reasons Peak chose to go with Aluvision for this project. With a plug-and-play model of toolless assembly, working with Aluvision systems meant ease of assembly and disassembly, and efficiencies (like time and cost-savings) in labor. What’s more, the durability and reusability of the Hi-LED tiles ensured peace of mind and increased ROI for deploying such a large stock at one event.
Strong Partnerships Create Lasting Results
CES 2025 didn’t just debut the latest and greatest for technology brands across the world. For Aluvision and Peak Technologies, it was the stage for showcasing how strong partnerships can lead to real results.
The Hisense booth was nominated for the CES Best in Show Stand Award. And through innovative design, Peak and Impact XM were able to help their client spark the minds of attendees. From smart home innovations to cutting-edge entertainment, Hisense isn’t just following the AI revolution, it’s leading it.
Learn more about Peak Technologies: peakt.com.
Learn more about Aluvision: aluvision.com.
This story originally appeared in the Q2 2025 issue of Exhibit City News, p. 72. For original layout, visit https://issuu.com/exhibitcitynews/docs/exhibit_city_news_-_apr_may_jun_2025/72.
