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Clarion Events Partners with F&B Association

Clarion Events, producers of three leading restaurant and food service tradeshows and conferences, has entered into a partnership with the International Food and Beverage Technology Association, the company announced at the International Restaurant & Foodservice Show of New York.
Through the partnership, IFBTA offered technology education sessions and networking at the International Restaurant & Foodservice Show, which was held March 8-10 (and was held despite the coronavirus scare) at the Javits Center in New York City. This will be followed by the Western Foodservice & Hospitality Expo (Anaheim,  Calif., Aug. 9-11) and the Florida Restaurant & Lodging Show (Orlando, Fla., Sept. 22-23).
Produced by TechBytes, each event will have its own unique “flavor” highlighting the latest technology trends and offerings paired with exhibits to allow operators to experience the full spectrum of innovative ideas and products.
“We look forward to working with the Clarion Events team to provide technology solutions, through educational programming and exhibits on the show floor, to advise and direct food and beverage professionals on the latest in food service technology,” says Robert Grimes, founder and CEO of IFBTA.
“The IFBTA provides networking and education, including a certification program, aimed at introducing a wide range of IT initiatives to the global food and beverage industry. We know Clarion Events deliver an influential audience, so the partnership allows us to include IT professionals in the conversation on the ever-changing technology landscape at each event.”
Technology sessions offered at the New York show included Navigating Delivery Through Technology; Maximizing Instagram; Profits in Email Marketing; SEO Strategies; Affordable Tech Innovations to Book Profits; How Apps Have Changed the Way We Eat; Technology’s Role in Creating Memorable Guest Experiences; and How the Independent Restaurant can Leverage Technology.
“The IFBTA addresses all areas of technology that is important to our attendees and we look forward to them bringing their subject matter experts to our events to share their knowledge about infrastructure, front and back of the house, equipment and services,” says Tom Loughran, vice president for the Clarion Events Food & Beverage Portfolio. “For the N.Y. event we will already reap the rewards of this alliance as the IFBTA has been provided insight, content and speakers in the technology portion of our extensive education program.”
The tradeshow and conference provides thousands of industry professionals with access to the hottest menu trends, state of the art design and decor, a renowned education program, special events and several culinary demonstrations.
Clarion Events also runs The Western Foodservice & Hospitality Expo taking place on Aug. 9-11 at the Anaheim Convention Center, will feature a pavilion with technology exhibitors; and The Florida Restaurant & Lodging Show taking place on September 22-23, 2020 at the Orange County Convention Center in Orlando. The IFBTA will feature a pavilion with technology exhibitors and offer a Techbytes workshop targeted to those who operate within the foodservice and hospitality markets at both events.
The International Food and Beverage Technology Association, a nonprofit trade association, promotes the use of technology within the global food and beverage industries with a specific focus on education, certification, standards, research and networking, while aligning with other industry associations and groups in support of their technology related initiatives; and to further the common business interests of the information technology industry by promoting the utilization of technology within all segments of the global food and beverage industry, including restaurant/ foodservice, hospitality/lodging, gaming, onsite, beer/wine/spirits retailing, c-stores, catering, travel and other related segments of the food and beverage industry. For more info, visit www.ifbta.org.
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