July 14, 2024 1:40 PM
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ConferenceDirect Partners with Zenus AI to Enhances Client Offerings

submitted by Lindsey Cook, ConferenceDirect

ConferenceDirect, a leader in global meeting solutions and event management, is proud to announce a new partnership with Zenus, a pioneer in ethical AI facial analysis. The collaboration underscores ConferenceDirect’s commitment to leveraging innovative technologies to enhance client value and improve the overall event experience.

Through this partnership, ConferenceDirect will integrate Zenus’ advanced AI analytics into its comprehensive suite of event planning services. Zenus’ technology offers real-time, ethical insights into attendee engagement, capturing behavioral metrics such as audience energy scores, impressions, dwell rates, and demographics. These analytics enable ConferenceDirect to refine event strategies, tailor content, and optimize layouts for event organizers and exhibitors. The metrics help ConferenceDirect’s clients measure return on investment, complement on-site observations and make data-driven decisions.

“At ConferenceDirect, we are constantly exploring ways to help our customers achieve their goals, from enhanced attendee experiences, better data, additional insights or improved financial metrics, leveraging AI is and will increasingly be a critical tool in our toolbox” said Adam Briggs, Senior Vice President of Operations, ConferenceDirect. “Partnering with Zenus allows us to bring powerful AI tools to the suite of ConferenceDirect services. This will enable us to help our customers gain deeper audience insights, better data for their exhibits and curate events that truly resonate with attendees.”

Zenus is renowned for its commitment to ethical data practices and robust analytics solutions, making them the ideal partner for ConferenceDirect as it continues to push the boundaries of what is possible in event management. The technology benefits event organizers and enriches the experience for sponsors and exhibitors by providing detailed insights into the effectiveness of their engagement strategies.

“We are thrilled to partner with ConferenceDirect and to bring our ethical AI solutions to a broader audience in the event management industry,” said Panos Moutafis, Ph.D., Co-Founder and CEO of Zenus. “Together, we are setting new standards in how events are planned, executed, and evaluated, ensuring every decision is informed by reliable, real-time data.” ConferenceDirect’s clients can expect to see these enhanced capabilities rolled out in upcoming events, where the power of AI-driven analytics will be at their fingertips.


About Zenus

Zenus is the leader in ethical AI with its facial analysis technology, which captures impressions, demographics, dwell time, and positive sentiment in any physical location. Zenus deploys its proprietary AI models on custom-made IoT devices that minimize bandwidth requirements and protect people’s privacy. Zenus’ behavioral analytics solution results in more informed event designs, improved presentations, increased metrics for sponsors and exhibitors, and additional ways to gain opt-in leads.

For further details on Zenus AI’s technologies, please visit www.zenus.ai.

About ConferenceDirect

ConferenceDirect, headquartered in Folsom, California, is a full-service global meetings solution company. Our diverse portfolio of services includes Virtual/Hybrid Meetings, Site Selection & Contract Negotiation, Conference Management, Housing & Registration Services, Event Technology, Strategic Meetings Management Programs, Incentive Programs, Cruise Services, Experience Design, Green Meetings, Vendor Management, and Marketing Support. With over 450 associates managing more than 13,000 meetings, conferences, and events for over 4400 customers, ConferenceDirect is committed to delivering innovative and professional solutions. For more information, visit www.conferencedirect.com

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