April 18, 2024 7:27 PM
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Don Schmid Joins BlueHive Exhibits as Account Director of In-House Healthcare Division

submitted by David Gorham, Art Director, BlueHive Exhibits

WORCESTER, MA— BlueHive Exhibits is excited to announce the hiring of Don Schmid as Account Director for BlueHive’s in-house healthcare division, BlueMed. Schmid brings over 40 years of award-winning trade show execution and marketing strategy experience to the BlueHive team.

An established industry leader, Schmid has led many teams from some of the top healthcare companies in the world, most notably as Global Congress Lead for Pfizer Corporation and Director of Global Exhibits for GE Healthcare. In his role with BlueHive as Account Director, Schmid will be a strategic, hands-on liaison between BlueHive’s healthcare and pharmaceutical industry clients, their respective agencies, as well as internal creative, production, and logistic teams to ensure projects meet BlueHive clients’ expectations, delivered on time and within budget.

In addition to earning an MBA in Marketing, Schmid has also held the position of President, Executive board of Director for the Health Care Exhibitors Association (HCEA), has earned the Gold Ex Award for Best Integrated Trade Show Marketing Campaign (Hospira – ASHP, 2012), is a Certified Manager of Exhibits/Healthcare (CME/H), a member of the Exhibits and Event Marketers Association (E2MA), and is a Certified Trade Show Marketer (CTSM Gold) by Northern Illinois University/Exhibitor Magazine.

“Not only will Don help lead and manage some of our BlueMed clients, he will also bring a high-level of expertise and guidance to all of our account facing teams here at the Hive,” says President of BlueHive Exhibits Caitlyn Correia. “Don’s experience, strategic thinking, and marketing aptitude can help elevate how we win and partner with new and existing clients. He’s a force in the trade show world. We are incredibly lucky to have him at BlueHive.”

“After a long career on the client side, I searched for opportunities that I thought would be a good fit on the agency side to round out my career. Having interacted with some of BlueHive’s key members in a Pfizer RFI and as President of HCEA, of which they are members, I was impressed with the BlueHive staff and their creativity,” adds Account Director, Don Schmid. “I’m proud to be a part of the BlueHive team and am very optimistic about our future together.”


About BlueHive:

Formed in January 2005, BlueHive is an exhibit, events and interiors design firm focused on revamping and revitalizing the exhibit world. Headquartered in a combined 160,000 sq. ft. facility in Worcester, Massachusetts, with a second 30,000 square foot facility in Las Vegas and a satellite office in Long Island, N.Y., and with partner facilities in several key international areas including South America, Europe, Africa, the Middle East, and Asia-Pacific regions; BlueHive serves regional, national and international businesses. An affiliate of the privately owned BlueHive Group, BlueHive is a bold, creative force that embraces and influences the entire brand experience, dedicated to ensuring that its clients achieve the most from their trade show programs and events. BlueHive has been named a 2018, 2019, 2021, 2022 and 2023 Find It – Top 40 Exhibit Producer Awards winner by EXHIBITOR Magazine. For more information on BlueHive, visit Blue-Hive.com.

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