April 18, 2024 8:08 PM
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Farnborough International invests in the brand behind The British Motor Show

submitted by Farnborough International

Farnborough International has purchased a 48% ownership of Automotion Events, the company behind The British Motor Show, to support the brand in growing its automotive portfolio.

More than just a car show, The British Motor Show is a four-day spectacle delivering live entertainment, interactive displays and driving experiences for the whole family. Hosted at Farnborough International’s award-winning Exhibition and Conference Centre since it was established in 2021, the event is embarking on its next wave of growth across the 500,000sqm show site.

Operating as a joint venture between the two organisations, the partnership will drive an enhanced show experience that reaches beyond the conventional, stirs the imagination and creates memories that last a lifetime.

A leading exhibition and conference centre, a world-renowned event organiser, and home to leading film studios – Farnborough International is a catalyst for innovative, inimitable, and unforgettable experiences. This investment will also enhance Farnborough International as an incubator, investor, and supporter of the events industry.

Discussing Andy Entwistle, CEO of Automotion Events, said: “This is an incredibly exciting step for the business and The British Motor Show brand. With over 75 years of legacy, Farnborough International has unrivalled expertise in developing and hosting pioneering events, and we are looking forward to working with the team to propel our show to the next level.

“Thank you for the continued backing of our partners and supporters, I look forward to welcoming you all to Farnborough International Exhibition & Conference Centre this August.”

Gareth Rogers, CEO of Farnborough International, added: “We are delighted to be entering into this partnership with Automotion Events, ahead of The British Motor Show 2024. We have hosted the show for the last three years and can look forward to hosting many more”.

“This is an opportunity for us to take everything we know from running first-class B2B exhibitions and conferences, and support Andy and his team in growing The British Motor Show and cementing its position as an unmissable family event for the South of England.”

The British Motor Show is taking place 15-18 August 2024. For more information on the show, visit www.thebritishmotorshow.live.

For more information on Farnborough International and its growing event portfolio, visit: https://www.farnboroughinternational.org/

 

About Farnborough International:

A champion of innovation, Farnborough International is the go-to destination and organisation for the pioneers of today and tomorrow.

Farnborough International runs some of the world’s most prestigious aerospace and business events, including the famous Farnborough International Airshow.  Covering 20,000sqm of event space, the Exhibition and Conference Centre offers a multi-functional venue with flexible spaces and has been purpose-built for the hosting of large-scale events.

Served by strong national and international travel links, the venue can be reached in just 35 minutes by train from London Waterloo or by car from the M3. For those travelling by air, Heathrow is only 30 minutes away and Gatwick 50 minutes by car. Farnborough Airport, adjacent to the venue, is one of Europe’s leading business airports.

Farnborough International is a wholly-owned subsidiary of ADS.

Website:  https://www.farnboroughinternational.org/

About The British Motor Show and Automotion Events:

The British Motor Show 2024 takes place at Farnborough International Exhibition Centre from August 15-18, delivering a dynamic mix of live entertainment, interactive displays and driving experiences as well as the latest new cars and supercars, alongside classics, modified cars and even tanks! Visitors will also have the chance to hear from and meet automotive influencers and celebrities across the four days.

Tickets for the most action-packed, family-friendly car-focused day out are available now via www.thebritishmotorshow.live. Advanced purchase one-day tickets start at just £23.50, with accompanying under-16s tickets for only £5.00 each and a family ticket for a pocket friendly £47. Four-day tickets are available from £45, or £90 for families. A selection of VIP tickets are also available, priced from £80.

Andy Entwistle, CEO, The British Motor Show – andy@automotion.live

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