July 23, 2024 7:49 AM
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FGPG Hires Former Hogarth & Ogilvy Global CEO Jonathan Adler as Chief Marketing Officer

Global marketing executive brings 30 years of agency and in-house experience driving brand innovation for Amex, Coca-Cola, Samsung, Lotus, Emirates, SABMiller

Full-service experiential marketing agency capitalizes on post-covid demand from clients ranging from eBay and Marvel Snap to Cars.com (now Cars Commerce) 

submitted by FGPG

Huntington Beach, CA —  FGPG, a full-service, live, virtual, and hybrid brand experience agency and sister company to Show Ready, announced today the appointment of Jonathan Adler as Chief Marketing Officer (CMO). With 30 years of executive marketing experience, Adler brings strategic and integrated campaign development, production, and communications expertise, having transformed business outcomes through 360-degree brand realization for Amex, Coca-Cola, Samsung, P&G, Lotus, Emirates, SABMiller, OpenDrives, and many more.

With a proven track record in driving company and client awareness from growth to global adoption and retention, Adler’s role builds on FGPG’s most marquee milestones, including the relaunch of Cars.com to Cars Commerce at the 2024 NADA Show. FGPG’s eBay Market-Verse Exhibit at New York Comic Con was just selected as the Ex Awards Gold Finalist for Best In-Booth Trade Show Activation/Experience.

“True creative breakthrough lies in understanding and embodying a brand’s promise to bring it to life, an ethos I can wholeheartedly attest to reimagining brands at global agencies and in-house at technology companies throughout my career,” said Adler. “Collaborating hands-on with FGPG as a former client is one of many drivers for joining the team. Today, I am proud to bring deep cross-sector experience to further empower FGPG and our clients to stand out and win in competitive brand and agency landscapes.”

An early career at VCCP and Saatchi & Saatchi gave Adler the foundational skills to launch the leadership communications consultancy practice at Chime Communications, leading Visa, Fujitsu, Samsung, Huawei, and U.K. government accounts. As Global CEO at Hogarth & Ogilvy (H&O), Adler oversaw a 1,200-person team across 48 offices, achieving over $200 million of revenue from clients such as Coca-Cola, Philips, and BP. The launch of H&O also represented a milestone in merging disciplines, which became a key revenue driver for its parent company, WPP, informing its group-wide production strategy to this day.

Most recently, as CMO at OpenDrives, Adler led the company through a successful brand repositioning from a commercial hardware provider to a market-leading enterprise software solution, going head-to-head with global giants like Dell EMC and NetApp. He was instrumental in driving triple-digit year-over-year growth, earning OpenDrives the Inc. Power Players Award and headlines across Forbes, VentureBeat, and TVTech while also serving as an FGPG repeat client during the company’s largest trade show of the year.

“As a technology company, especially software, there’s no way to simply showcase what is mostly an ‘intangible’ product on a shelf,” added Adler. “Only FGPG can translate the intricacies of IT engineering into an interactive physical space that evokes the user experience. Their meticulous detail in design and execution has proven to transform ‘blank slate’ show floor square footage into a dynamic hub that invites, captures, and engages customers and leads from the inside out.”

FGPG welcomes Adler at an inflection point in its nearly 25-year history, counting Facebook/Meta, Lego, Epic Games, Netflix, eBay, and Cars.com (now Cars Commerce) as part of its global client list, as well as award-winning exhibits like “We are Porsche” and “Inside Tesla” at the Petersen Automotive Museum and Marvel Snap at Gamescom. Now, with live events once again a staple of brand engagement and customer conversions post-pandemic and soaring towards a $1.2 trillion market size by 2032, companies can further capitalize on the full-service multidisciplinary expertise and team that is FGPG.

“Experiential marketing is the culmination of everything that is brand visibility–from advertising and audience targeting to design and project management. FGPG proudly delivers expertise across all disciplines,” said Frédérique Georges, Founder and CEO at FGPG. “‘Every detail matters’ can sound cliche, but it’s pivotal to driving engagement at every touchpoint, especially for our clients whose events represent landmarks within their industries. Jonathan’s strategic approach to ideation and production, combined with a unique blend of leading cross-company global teams, is a perfect synergy with the FGPG ethos. His expertise will undoubtedly be reflected in the continued growth of our company and partners.”

With an 81,000-square-foot headquarters in Huntington Beach, California, FGPG delivers excellence across every aspect of experiential marketing – from conception to fabrication and on-site management. Client activations at some of the most highly attended user conferences and tradeshows worldwide have earned the agency multiple Clio Awards, Stevie Awards, Drum Awards, Event Marketer’s Event Design & Technology Awards, as well as top rankings in Chief Marketer’s Top Agency of the Year, Exhibitor Magazine’s Best of Design, FAB 50, among many more accolades.

To learn more about FGPG, visit fgpg.com. To explore career opportunities at FGPG, visit fgpg.com/careers/ or email the team at info@fgpg.com.

About FGPG

FGPG is a full-service, live, virtual, and hybrid brand experience agency headquartered in Huntington Beach, California, and offices in New York, Boulder, and Nashville. This year, the agency is celebrating over two decades of experience-making for clients, including Netflix, Epic Games, Facebook/Meta, Oculus, Tito’s Handmade Vodka, and many others. Proudly certified by the Women’s Business Enterprise National Council (WBENC), FGPG is recognized as one of the largest woman-owned experiential marketing, design, and production agencies in the United States. To learn more, visit fgpg.com.

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