May 29, 2024 7:46 PM
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ICC Sydney Drives High Tech Solution for Accor Pacific’s Conference

submitted by Samantha Glass, ICC Sydney


In an innovative move, International Convention Centre Sydney (ICC Sydney), managed by ASM Global, has showcased its versatility by delivering a bespoke digital event app, event check in and badge printing service for Accor Pacific, the largest hotel operator in Australia and New Zealand, at their EmPOWERed Leaders Conference last month.


The app boasted engagement tools and real time analytics while presenting agenda, speaker and sponsor information all available in the palm of each delegate’s hand via their mobile device.  Accor’s exhibiting organisations were equally empowered by ICC Sydney’s digital tool to capture leads, engage with delegates, and establish connections.  


ICC Sydney Director of Audio Visual Services, Brian Nash said the event app took the traditional event technical production to the next level.


“Innovation is a cornerstone of our culture at ICC Sydney and our latest end to end technical delivery for Accor’s July event is testament to that.


“ICC Sydney’s event app was designed and delivered by our award winning Audio Visual Services team and proved to be an invaluable tool for attendees. With its user-friendly interface, the app detailed the event agenda, speaker bios, and importantly – it provided comprehensive information about the exhibitors – all available at the fingertips of the participants.


“Beyond the app delivery, we are proud to have created a captivating and immersive audio visual experience projecting content to a spectacular canvas — a 32m screen in the Grand Ballroom, further transforming the space from conferencing by day to an ambient awards gala dinner by evening,” Mr Nash said.


Accor Pacific welcomed more than 450 of its general managers and senior leaders from Australia, New Zealand, Fiji, French Polynesia, and across the world to its first ever Pacific leaders conference in Sydney. The EmPOWERed conference, held at International Convention Centre Sydney, included presentations, panel discussions, workshops and tradeshows aimed at extending Accor’s business performance in the Pacific region.

Chief Executive Officer of Accor Pacific, Sarah Derry said the experience delivered by ICC Sydney was seamless. “The event organisation by the ICC Sydney team was impressive, every detail was well planned and flawlessly executed. Attendees at our EmPOWERED conference found the app invaluable to supporting their conference experience. Thank you to the ICC Sydney team who delivered a high standard of event,” Ms Derry said.  


ICC Sydney is Australia’s leading harbourside convention, exhibition and entertainment venue, distinguished by its state-of-the-art technology, culinary philosophy, commitment to sustainability and social impact, iconic location and array of flexible features. ICC Sydney’s Connect Hub suite of technical services was the recipient of the International Association of Convention Centres 2022 Innovation Award, while the venue’s Audio Visual Services department was recently named the Meetings and Events Australia New South Wales State award winner.


ICC Sydney’s event app is available for event organisers looking to integrate a customisable digital solution to support the efficient delivery of events while optimising communication, engagement and networking functionality — all in one easy to navigate tool.  


To find out more about ICC Sydney and its audio visual solutions and award winning team of experts, visit or to share your ICC Sydney experiences on your social channels, tag @ICCSyd and use our hash tag #MoreThanAVenue


About ICC Sydney

ICC Sydney is Australia’s premier convention, exhibition and entertainment venue. The showcase international venue underpins Sydney’s place as one of the world’s most desirable meeting and major events destinations. ICC Sydney is the epicentre of a 20-hectare transformation of Darling Harbour by the NSW Government to highlight Sydney as the first choice in Australia and the Asia Pacific region for the major events industry. A NSW Government project, ICC Sydney was delivered in partnership with Darling Harbour Live, comprising Lendlease, Hostplus, Aware Super, Capella Capital, ASM Global and Spotless FM.


About ASM Global

ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management—delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention, and exhibition centres, and performing arts venues. Visit


About ASM Global APAC

From its Asia Pacific regional headquarters in Brisbane, Australia, ASM Global operates a network of venues that includes:

  • Entertainment and Sports Arenas – Qudos Bank Arena, Sydney; RAC Arena, Perth; Brisbane Entertainment Centre; Newcastle Entertainment Centre; Aware Super Theatre at ICC Sydney; BCEC Great Hall, Brisbane; Cairns Arena: Bangkok Arena and EM Live Theatre, Bangkok (under development), Coca Cola Arena, Dubai; Kai Tak Sports Park Indoor Arena (under construction), Hong Kong; Axiata Arena, Kuala Lumpur; and Jeddah Arena, Saudi Arabia (under development),
  • Live Performance Theatres – Brisbane, Cairns, Darwin, Sydney, Kuala Lumpur and Bahrain,
  • Convention & Exhibition Centres – Brisbane, Cairns, Darwin, Newcastle, Sydney, Christchurch, Kuala Lumpur, Shenzhen, Bahrain (under construction), and Jeddah (under development), and;
  • Stadiums – Suncorp Stadium in Brisbane, National Stadium Bukit Jalil in Kuala Lumpur, Kai Tak Sports Park Main Stadium, Hong Kong (under construction) and a significant ownership of VenuesLive, the operator of Stadium Australia, Sydney; CommBank Stadium, Parramatta; Optus Stadium, Perth and service provider to WIN Stadium, Wollongong; McDonald Jones Stadium, Newcastle; Netstrata Jubilee Stadium, Sydney; and Central Coast Stadium, Gosford.
  • Superior Logistics

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