by Mark Hebert, Exhibit City News
Richard Diess
June 6, 1953 – May 17, 2024
It is with great sadness that we announce the passing of Richard Diess, a beloved member of the exhibit and experiential industry. Richard’s impact on the industry spanned over 40 years, during which he earned a reputation for his honesty, loyalty, and leadership. Richard, born on June 6, 1953, and a resident of Newport Beach, California, passed away on May 17, 2024, at the age of 70. He is under the care of Pacific View Mortuary & Memorial Park.
Richard’s journey in the tradeshow industry began in 1979 when he started selling Scanamurals, large format graphics printed on fabric. His innovative approach led him to found Advanced Exhibit Methods (AEM) in 1981, initially focusing on Scanamural graphics. Over the years, he expanded the company to include portable displays and structural systems such as Octanorm, transforming AEM into a full-service systems house for mid-size exhibitors. His dedication to helping his clients “look bigger” at tradeshows and events was a hallmark of his career.
AEM handled up to 400 shows annually across various industries, from coffee to pharmaceutical waste management. Richard’s commitment to maintaining a fresh approach to design and functionality helped exhibitors stand out on the show floor. Even during economic downturns, he saw the potential for growth and emphasized the importance of face-to-face marketing.
Born in Portland and raised in Oregon, Texas, Louisiana, and Southern California, Richard attended the University of California, Irvine, and UCLA, studying chemistry and biology. His diverse background contributed to his innovative thinking and success in the tradeshow industry.
Colleagues and friends alike remember Richard for his remarkable ability to build lasting relationships and his commitment to excellence in every project he undertook. Scott Sokol, reflecting on his friendship with Richard, said, “Richard was literally one of my first contacts in the exhibit and experiential industry over 30 years ago. He was the most honest and loyal business person I have ever known. A valued friend, colleague, business owner, and industry leader, he will be extremely missed. Our industry has lost a great one!”
Mike Boone shared his memories, highlighting Richard’s joyous nature: “He was always a delight to be standing next to, and always, with a twinkle in his eye. Happy with his life and who was in it. He will be sorely missed by us all.”
Richard cherished family time, sports, and helping others. His unyielding spirit and generous heart will be deeply missed and forever remembered.
Richard is survived by his two sisters, Karen Diess Tilley (John) and Susan Diess McDermott (Joseph Rayball), Niece Alyson Cornelius (Douglas), Nephew Kirk Tilley (Jessica), Nieces Shannon Tilley and Erin Tilley. He also was a great Uncle to Henry and Adeline Cornelius.
A celebration of Richard’s life is tentatively planned for 11:30AM on Friday, July 26, at the Citrus Café in Tustin, CA. Further details will be provided as they become available. In lieu of flowers, the family requests donations be made to a charity of your choice in Richard’s memory, reflecting his spirit of giving and support for the community.
