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Inaugural TriBE 2018 Event a Success

The first homegrown Business Events conference for Sarawak, the Business Events Tribal Meet, better known as TriBE 2018, has garnered unwavering support from sector partners in accelerating the state’s economic transformation through Business Events.

The one-day conference took place in Kuching on Aug. 24 and engaged BESarawak partners Core System Technologies as well as Bidayuh artist Abot Gudang for the logo’s visual motif.

Endorsed by the Ministry of Tourism, Arts, Culture, Youth and Sports, TriBE 2018 was driven by Sarawak Convention Bureau with the support of major partners include conference organizer Borneo Tru Events, official venue Pullman Kuching, audio visual and lighting solutions provider Sound Art, visual content and production company Reel FX Studio, event technology and solutions provider Evenesis, after party concept and event management Events Horizon, destination management services and solutions provider CPH Travel Agencies, Hilton Kuching for accommodations, Borneo Convention Centre Kuching for ambassador’s networking welcoming reception and Place Borneo for ambassador’s farewell dinner.

TriBE 2018 extended its reach beyond the borders as it rallied leading global Business Events authorities such as the International Congress and Convention Associations, International Association of Professional Congress Organizers, Professional Convention Management Association and the Union of International Associations in the much awaited Associations Fireside Chat—a deep dive into the inner mechanisms of Business Events and association management.

“TriBE 2018 is a breakthrough to the Business Events sector,” says Amelia Roziman, COO of SCB. “This is a projection of a truly unified vision—creating a generation of Business Events leaders in driving impactful legacy impacts. I am incredibly excited to forging stronger alliances within the sector, our global counterparts and especially with other state government ministries and agencies.”

She was referring to the debut of BESarawak Alliance, a government-to-government initiative to strengthen ties between different ministries and their agencies through Business Events, which was concurrently launched at TriBE 2018.

TriBE 2018 gathered more than 200 Business Events professionals, comprised of decision makers from national associations, convention ambassadors, top-tier sector partners and government officials, as well as global and national media. Other highlights included keynote sessions from global thought leaders, as well as the celebration of the much awaited 9th Anak Sarawak Awards. For more info, visit tribe-assembly.com.



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