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Kuala Lumpur Convention Center Delivers Results at IMEX America

Pictured L-R: Nancy DeBrosse, senior vice president, strategic account management for Experient and is Ben Goedegebuure, global general manager, Maritz Global Events, receive a warm welcome at The Center in The Kuala Lumpur Convention Center.

The Center, The Kuala Lumpur Convention Center, Malaysia’s premier award-winning purpose-built AIPC (International Association of Congress Centers) Gold Standard venue, attended its eighth consecutive IMEX America 2018, on the back of one of its busiest years of engagement with the North American market. This included an educational visit for Maritz Global Events, a tie up with Marketing Challenges International and four major U.S.-based events taking place at The Center in 2018.

“We are also very much looking forward to the upcoming U.S.-based Society for Conservation Biology International Congress for Conservation Biology in 2019, which will be utilizing our new 11,000 sq.m. expansion.” says Alan Pryor, The Center’s general manager.

The 2018 calendar includes the 22nd Congress of the World Council of Enterostomal Therapists 2018, Global Round World Scholar Cup 2018, 31st International Federation of Technical Analysts Annual Conference 2018 and Institute of Electrical and Electronics Engineers International Conference on Robotics & Biomimetics 2018.

“We have been consistently investing in the North American market over the years to build our presence and secure U.S.-based association and corporate meetings that go offshore,” says Pryor. “This year we have stepped up our efforts to reflect our commitment to this market and recently engaged  Marketing Challenges International to represent us to build a consistent presence and a more effective engagement strategy.”

He also highlighted an educational program they recently hosted, as part of its global business development strategy, for prominent American company Maritz Global Events. The program hosted by the Kuala Lumpur Convention Center Business Events Alliance was designed to facilitate knowledge exchange and provide a first-hand educational and experiential immersion to Kuala Lumpur and the Malaysia business events landscape.

“Kuala Lumpur is an excellent destination and its principal qualities are expertise, value for money, and the exceptional hospitality in this country,” ” says Ben Goedegebuure, global general manager general manager, Maritz Global Events. “It is one of the outstanding international destinations to recommend to all multinational and international delegates that might come to this destination.”

Recently, the Center won three North American-based association bids from the medical and information technology sectors to be held in 2020.

“This is my first visit to Kuala Lumpur and the country of Malaysia and I’m really excited to tell you that I’m very pleasantly surprised at the entire city,” says Nancy DeBrosse, senior vice president, strategic account management for Experient. “From the modern buildings and the infrastructure you have in place, to the kindness, politeness and the hospitality of everybody in this city is just amazing.”

The Kuala Lumpur Convention Centre Business Events Alliance is a powerful collective consisting of the Kuala Lumpur Convention Center, leading hotels, professional event planners, shopping, dining, entertainment and transportation partners with a strategic location in very heart of the Kuala Lumpur City Center precinct, at the foot of the iconic Twin Towers and scenic KLCC Park. The Alliance presents a compelling Business Events proposition and offers a seamless and single point of first contact for Meeting Planners and Event Organizers. A benefits program is offered as part of the Alliance Partners proposition, and the Alliance facilitates collaboration with industry partners and profiles Kuala Lumpur as a world-class business events city pre-, during and post- the bidding process. The alliance partners also include Mandarin Oriental Hotel Kuala Lumpur, Traders Hotel Kuala Lumpur, Impiana KLCC Hotel, Grand Hyatt Kuala Lumpur, MCI Malaysia, Suria KLCC Sdn Bhd, The Marini’s Group and Malaysia Airlines Sdn Bhd.

The Center, The Kuala Lumpur Convention Center is a component of the Kuala Lumpur City Center. The Center is owned by Kuala Lumpur Convention Centre Sdn Bhd and managed and operated by Convex Malaysia Sdn Bhd a joint-venture company between KLCC Holdings Sdn Bhd and AEG Ogden. A winner of numerous awards, this world-class facility is wholly-owned by Kuala Lumpur Convention Center Sdn Bhd which in turn, is owned by KLCC Holdings Sdn Bhd, a subsidiary of Petroliam Nasional Berhad (PETRONAS). The venue also actively participates in AEG 1EARTH, AEG’s industry-leading corporate sustainability program to reduce environmental impact and drive business value. Comprised of two auditoria (seating close to 3,000 and 500 respectively), 12,310 sq.m. of exhibition halls including a 2,600 sq.m. stand-alone marquee, a Grand Ballroom which seats 2,000 diners, a Banquet Hall for 500, a Conference Hall for 1,800 and 23 other meeting rooms, the Center provides 22,659 sq.m. of function space in the heart of Kuala Lumpur. With its expansion underway and due for completion in July 2019, the Center is set to add an additional 11,000 sq.m. of flexible and multi-purpose space that enables the venue to comfortably accommodate larger exhibitions and international association meetings, as well as concurrent events. For more info, visit klccconventioncentre.com.

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