(Pictured L-R: Donna Shultz, Mirror Show Management president and CEO, and Maureen Borzacchiello, Creative Display Solutions president and CEO)
Over the past few months, Mirror Show Management (MSM) has finalized plans to bring onboard Maureen Borzacchiello, president and CEO of Pennsylvania-based exhibit and event management firm, Creative Display Solutions, and their clients.
This joint collaboration, effective Oct.1, has been entered into as a result of a strong alignment between the two organizations’ values and business models, as well as a desire to expand offerings for their clients in exhibit and event management solutions. This joining of forces combines MSM’s core expertise in custom experiential solutions and in-house fabrication with Creative Display Solution’s robust rental offerings and focus on sustainability.
Borzacchiello founded her company in 2001, focusing her business model around collaboration and innovation in transforming her clients’ event marketing strategies into compelling face-to-face experiences. She will shift focus from day-to-day business operations to aligning core service offerings with prospective client business objectives as MSM’s director of global development.
“Creating the most amazing client experiences has been at the core of Creative Display Solutions since day one,” Borzacchiello says. “I am beyond excited to be joining forces with Donna and the MSM team. We completely align and this move provides an immediate strategic advantage for our clients, allowing them to leverage MSM’s vast experience in stellar fabrication, cutting edge experiential technology and shared philosophy of world class customer service.”
MSM and Creative Display Solutions client base will benefit through extended resources, greater rental options and an expanded service offering in exhibits, installations, meeting planning, as well as events and activations through MSM’s sister agency, The Experience Shop of Dallas.
“We couldn’t be more thrilled to share this news,” says Donna Shultz, MSM president and CEO. “As two like-minded women business owners, Maureen’s passion for her employees, her clients and driving innovation in our industry is a direct complement to my own leadership style. Her values and core competencies will add such tremendous value to our organization and our clients.”
Founded in 1993, Mirror Show Management (MSM) is an award-winning creative agency that specializes in exhibits, environments and events. MSM is a certified woman-owned, Employee Stock Ownership Plan (ESOP) company and a longstanding Rochester Top Workplace. MSM was the first agency RFP-certified by the Experiential Designers and Producers Association (EDPA) and resides on Event Marketer’s Fab 50 List of Top event Producers. For more info, visit www.mirrorshow.com.