June 18, 2024 6:21 AM
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Synergy Design Group Welcomes Eric Shaffer

submitted by Reid Stone, CEO and Brand Strategy Director, Hero farm

NEW ORLEANS – Eric Shaffer has joined Synergy Design Group, an international exhibit design company for trade shows and branded interiors based in Greater New Orleans, as Strategic Account Director.

Shaffer’s creative consulting experience in the trade show and live events industry spans over 25 years. His most recent roles included several positions with the Syand Corporation, a Greater Minneapolis-based information technology firm, where he ultimately served as their Virtual Chief Information Officer.

“Eric brings an unbridled creativity to client consulting that can only be developed through experience,” said Synergy Design Group founder and president Luz Lobos. Since 2000, our goal has been to create synergy using exhibit strategies that exude professionalism and forward-thinking; we are thrilled that Eric brings his wealth of industry knowledge to our team and our clients.”

“The ability to speak the language of our clients and turn their vision into an immersive exhibit, museum, or retail space is a skill that only comes with experience,” said Synergy Design Group vice president Stone Cantwell. “He has the ability to lead the technology trends of a trade show in almost any industry, and we’re glad he’ll be working with us to make that happen for each of our clients.”

Shaffer is a graduate of Cardinal Stritch University with a bachelor’s degree in Marketing Management and considers himself a lifetime student of the industry.

When he’s not captivating audiences with his immersive trade show exhibits, he enjoys traveling, sailing, and spending time with his wife, family, and new puppy all while coordinating the mentorship program at his church.

“I love the exhibit and branding space and there is no place I’d rather be helping clients than Synergy Design Group,” said Shaffer. “I have worked with clients and solution providers all over the world, and this team based in Louisiana are some of the most original and productive I’ve had the fortune to meet. As Synergy Design Group expands their footprint nationally, I’m grateful to be working with such talented people.”

About Synergy Design Group

Synergy Design Group is an award-winning exhibit design company for trade shows and branded interiors based in Greater New Orleans. Since its founding in 2000 by “Exhibitionist Extraordinaire” Luz Lobos, Synergy’s work in national trade shows has been featured by industry publications like EXHIBITOR Magazine thanks to their collaborative process that combines a strong understanding of their client’s goals with an immersive exhibit experience. Synergy is a certified Minority and Woman-Owned Business Enterprise (MBE and WBE).

Find Synergy at Synergy-DG.com.

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