July 23, 2024 7:11 AM
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Talk on the Tradeshow Floor: Are You Feeling Lucky? 

by Jeanne Brei

No matter how your Super Bowl bet went, there’s a couple of opportunities coming up to see just how lucky you are.

Event Tech Live logoEvent Tech Live, which was founded 10 years ago and has been held annually in London, is revving up for its grand in-person debut in the U.S. with a Las Vegas edition in April. The only conference and exhibition in the country focused exclusively on event technology, they are unveiling a couple of competitions, ETL Launchpad for event tech startups along with the globally acclaimed Launchpad Competition, as well as offering one lucky ETL Vegas attendee the chance to win a $500 travel voucher.

ETL Launchpad competition 300x200ETL Launchpad for event tech startups will make its stateside debut at ETL Las Vegas along with the globally acclaimed Launchpad Competition. The competition is open exclusively to Launchpad exhibitors at the show and has triggered countless success stories at ETL London.

To enter the competition, companies must exhibit within the ETL Las Vegas 2023 Launchpad, and incorporation or trading start date must be less than three years. Launchpad Competition companies will be shortlisted by an industry vote starting March 6, with the top three announced on April 26, the first day of ETL Las Vegas. On the second day of the show, these companies will have the opportunity to deliver a presentation in front of a live audience and an expert panel of judges.

The winning startups will be awarded bronze, silver or gold, with significant prizes for each winner, including an £5,000 marketing credit with Event Industry News.

Michael Kamleitner CEO of Walls.io“Presenting our social media walls in the competition was a blast, and winning the competition was the cherry on top,” says Michael Kamleitner (pictured left), founder and CEO of Walls.io and winner of the ETL, London 2022 Launchpad Competition, adding, “For startups who want to break into the event tech scene, ETL Launchpad is an easy recommendation—an affordable, turn-key booth and industry exposure make it a must-have for everyone!”

Launchpad spaces are limited and can be booked with ETL by contacting sales@eventtechlive.com. To enter the 2023 Launchpad Competition, click here. Entries must be received by Feb. 28.

Event Tech Live Las Vegas Vacation Voucher Competition

ETL Vacation Voucher 300x200To be in with a chance of winning the travel voucher, all registered attendees need to do is spread the word using their personalized invitation, generated by ETL partner Snoball Event Marketing, to colleagues, peers and others across their networks likely to benefit from attending the show.

The individual with the most registrations as a result, tracked by Snoball, will be notified on April 19, a week before #ETLVegas23.

ETL organizers will provide the voucher for a travel operator of the winner’s choice and must be collected in person from The Expo at World Market Center Las Vegas on show days April 26 or 27.

Adam Parry Event Tech LiveAdam Parry (pictured right), co-founder of ETL, encourages the industry to get registered, get involved and invite colleagues to the free-to-attend show. “I’ve said it before, but technology—in any shape, in any sector—can’t stand still,” Parry says. “That energy infects ETL and makes it a sure fit with Las Vegas in 2023. A jam-packed agenda is taking shape, and all the high rollers will be there.”

The show is set to be replete with all the brand’s celebrated hallmarks, including compelling content, international exhibitors such as AccessLoop, Entegy, Glisser, Hubilo and Klay, and non-stop innovation.

In common with ETL, London, STOVA, which promotes itself as “the definitive event technology eco-system” and is a product of the companies formerly known as MeetingPlay, Aventri and eventcore, is the registration partner for the Las Vegas event.

Registration is now open for Event Tech Live Las Vegas, which will take place April 26-27 at The Expo at World Market Center. As with Event Tech Live London, which this year is set for Nov. 15-16 at ExCeL London, the Las Vegas edition is dedicated to bringing global event professionals together to experience and discuss the latest advances in event tech, champion thought leadership and engage its community year-round.  

To register for ETL Las Vegas, click here.

Build a Better Trade Show Image Book Launch Offers Chance to Win an Exhibit Marketing Brainstorm Session

Book Launch win brainstorm session 600x388With still more opportunities to check your luck, the latest edition of Build a Better Trade Show Image by exhibit marketing consultant and author Marlys Arnold Marlys Arnold (pictured right) arrives Feb. 21. Originally written to be a how-to manual that the author wished she’d had as a new exhibitor, the latest edition includes many new examples of creative exhibit designs, promotions, attractions and beyond. There’s “fresh ideas for a new era, as well as advice that has stood the test of time.” Click here to register for the online Book Launch Celebration on Feb. 28 and you could win a private, one-on-one Exhibit Marketing Brainstorm Session focused on making your 2023 trade shows your best yet—the author will help you map out a strategy so you can turn your next exhibit into a highly profitable, revenue-generating machine. During your 30-minute call you’ll discuss whatever aspects of your exhibit marketing strategy you want to improve. You’ll get a recording of the call, along with a list of tips and recommended resources. Plus if you choose to opt-in for book updates you will receive a limited-time 20 percent discount on a consulting session (details will be sent after the promotion ends).

In addition to the Brainstorming session, there are two more ways to win. There is a special giveaway for those who help spread the word about the book launch and there are several bonuses for those who order multiple books, including an invitation to join the Book Club Challenge in Spring 2023, access for one to the Exhibit & Event Theme Idea Generator online database (a $27 value), a donation to help plant trees for the Urban Forest in 24 U.S. cities, your company listed as a supporter with your web link on the Exhibit Marketers Café website and a Second Opinion Certificate which entitles you to one expert evaluation (your booth display, marketing materials, promotions, etc.) (a $150 value).

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