by Kerstan Szczepanski, Exhibit City News
Exhibit Partners announced Travis Stanton as their new Director of Strategy. Stanton will lead internal marketing and brand positioning, and will also work with company clients to “define brand stories, optimize marketing investments, and exceed corporate objectives,” says EP’s website.
“We are thrilled to welcome Travis and put his superpowers to work for us and our clients,” says Matt Williams, CEO of Exhibit Partners. “Travis and his strategic impact will play a big role in our continuing evolution from EP’s exhibit-house roots to its future as a brand storytelling agency.”
For nearly 18 years Stanton was at Exhibitor Magazine, starting as editor, and spending his last year there as Editor in Chief. During that time he was also an associate producer for the Miss Universe Organization. Prior to Exhibitor Stanton was editor of Corporate EVENT and Lavender Magazine, as well as Brand Manager for GT Events and Process Development Analyst at Best Buy’s corporate headquarters.
Stanton attended Augustana University (SD) and has a Lean Six Orange Belt certification from BuyingBehaviorMetrics. During his time as Editor at Exhibitor, the magazine won the American Society of Business Publication Editors’ (ASBPE) Magazine of the Year Award, the Minnesota Media and Publishing Association’s Greg Carey Leadership Award. He is a Foundation Board Member of the American Society of Business Publication Editors and was on the Board of Directors of Minnesota Magazine and Publishing Association for two years.
“Having spent two decades researching exhibit- and event-marketing strategy — and spoken extensively on experiential design, global exhibiting trends, and elevated brand experiences — I am excited to put that expertise to work for EP and its clients,” says Stanton on the company’s website. “I have witnessed the evolution of Exhibit Partners over the years, seen the organization’s exciting vision for the future, and bonded with the incredible and experienced members of the senior leadership team. And every step along the way has made me more enthused about joining the EP team.”
“We are extremely excited to add Travis Stanton to the EP family. With his expertise and
industry knowledge, we will expand our value-added offerings to new levels,” says Candy Kirchner, President and COO of Exhibit Partners. “Through data-driven analytics, strategic decision-making, storytelling, and brand engagement, Travis will solidify our capabilities in strategic and experiential marketing.”
