ORLANDO, Fla. – Visit Orlando, the Official Tourism Association for both the No. 1 meetings and travel destination in the U.S., announced the appointment of Tammy McCormick as Director of Destination Experience. With more than 22 years of experience in the events services industry, McCormick most recently served as the National Director of Creative for ACCESS Destination Services. In this role she provided strategic creative direction for national and brand-wide accounts, led the creative process for site inspections and presentations through the execution phase and collaborated with the creative team to deliver unique meeting experiences. In her role as Director of Destination Experience, McCormick will provide leadership to the Visit Orlando Destination Experience team to elevate engagement with clients to further enhance their customer experience while they plan and conduct meetings and conferences in Orlando.
“Our priority at Visit Orlando is to deliver unparalleled customer service to create an exceptional planning experience for groups that meet in Orlando,” said Casandra Matej, president and CEO for Visit Orlando. “Tammy’s proven history of delivering innovative and memorable meeting solutions will further enrich our client relations as she leads our team of experienced meetings professionals.”
“Partnering with clients to help ensure the success of their meetings and events is why I do what I do,” said McCormick. “Now I have the opportunity to work alongside one of the top planning teams in the country as we showcase the amazing meeting offerings found in Orlando.” Prior to joining Visit Orlando, McCormick spent a majority of her career, 14 years, at ACCESS Destination Services where she also held the titles of Partner/Director of Business Development and Director of Sales. She began her hospitality career at the front desk of the Doubletree Hotel in New Orleans, Louisiana before taking ascending sales roles at Travel New Orleans and the Holiday Inn Superdome. She joined PRA Business Events as an account manager before taking the role of Senior Sales Manager in PRA’s Dallas, Texas office.
McCormick holds a Bachelor of Science in Hotel, Restaurant and Tourism from the University of New Orleans and is a Certified Meetings Professional (CMP) and Certified Incentive Travel Professional (CITP).
She will report to Visit Orlando’s vice president of sales and services, Stephanie Naegele.
Visit Orlando is The Official Tourism Association ® for Orlando, the most visited destination in the United States, Theme Park Capital of the World ® and No. 1 meeting destination in the country. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, we represent more than 1,500 member companies comprising every segment of Central Florida’s tourism community.
Visit Orlando connects consumers and business groups with all facets of Orlando’s travel community, whether for a vacation or meeting. Home to seven of the world’s top theme parks — as well as refreshing water parks, activities to connect with nature, vibrant neighborhoods, a dynamic dining scene with Michelin recognized restaurants, and a robust calendar of entertainment and sports events — Orlando is a diverse, welcoming and inclusive community for all travelers. Find more information at VisitOrlando.com or OrlandoMeeting.com.
