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10 essential tradeshow elements

Courtesy of Nimlok

While trends in tradeshow exhibit design change from year to year, there are a number of essential elements that will always strengthen an overall exhibiting experience.


infographic-01 Meeting Areas
If meeting areas are required, consider placement and whether you need privacy to make your visitors feel comfortable.
Smart Storage
Inconspicuous storage keeps your booth clean and organized, keeping valuable equipment and materials safe and out of the way.
infographic-03 Interactive Content
Don’t just look – touch and engage your audience further. Whether you use tablets and digital devices or take a more physical approach, activities that call for hands-on interaction will deliver your message in a more memorable way.
Collateral Materials
Seventy percent of collateral ends up being thrown away in the host city. Use A/V and digital devices to get your message across, and use collateral to follow up post-show.
infographic-05 AV Content
Content is king; keep content simple. Deliver your message clearly in a short loop. Remember, animations and videos have more draw than a slideshow.
A clever, useful and memorable giveaway will attract visitors and help them remember your name. The best giveaways will make it back to a potential client’s desk.
infographic-07 Data Capture
One of the most important things you can do is capture data of your target audience. Lead retrieval rental makes capture easy!
Knowledgeable Staff
Fully brief your stand staff prior to the event so that they understand show goals, messages to promote, the investment you’ve made and what is expected of them.
infographic-09 Color
Consider the physiological effects of color and how it can be applied to architecture, graphics, flooring furniture and lighting.
360 Branding
Making a statement is the key to reaching your target audience. Brand all sides of your booth with bold graphics and messaging for maximum visibility on the tradeshow floor.

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