Courtesy of Nimlok
While trends in tradeshow exhibit design change from year to year, there are a number of essential elements that will always strengthen an overall exhibiting experience.
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Meeting Areas If meeting areas are required, consider placement and whether you need privacy to make your visitors feel comfortable. |
| Smart Storage Inconspicuous storage keeps your booth clean and organized, keeping valuable equipment and materials safe and out of the way. |
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Interactive Content Don’t just look – touch and engage your audience further. Whether you use tablets and digital devices or take a more physical approach, activities that call for hands-on interaction will deliver your message in a more memorable way. |
| Collateral Materials Seventy percent of collateral ends up being thrown away in the host city. Use A/V and digital devices to get your message across, and use collateral to follow up post-show. |
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AV Content Content is king; keep content simple. Deliver your message clearly in a short loop. Remember, animations and videos have more draw than a slideshow. |
| Giveaways A clever, useful and memorable giveaway will attract visitors and help them remember your name. The best giveaways will make it back to a potential client’s desk. |
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Data Capture One of the most important things you can do is capture data of your target audience. Lead retrieval rental makes capture easy! |
| Knowledgeable Staff Fully brief your stand staff prior to the event so that they understand show goals, messages to promote, the investment you’ve made and what is expected of them. |
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Color Consider the physiological effects of color and how it can be applied to architecture, graphics, flooring furniture and lighting. |
| 360 Branding Making a statement is the key to reaching your target audience. Brand all sides of your booth with bold graphics and messaging for maximum visibility on the tradeshow floor. |
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