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Greater Madison CVB and Alliant Energy Center open Holland Pavilions

County, state and private partners celebrated the grand opening of the new Holland Pavilions with a ribbon cutting at World Dairy Expo, held Sept. 30-Oct. 4.

The New Holland Pavilions are the latest addition to the Alliant Energy Center Campus, a full-service multi-building complex in Madison, Wis. These multi-use indoor pavilions, which total 290,000 square feet, have replaced the nine former agricultural barns and make Alliant Energy Center an industry leader in agricultural shows. The state-of-the-art pavilions cost $24.9 million and were made possible through a public-private partnership that included the State of Wisconsin, Alliant Energy Center, Dane County, New Holland, Boumatic and Centerplate Catering.

Governor Scott Walker; State Senator Fred Risser; State Senator Mark Miller; County Executive Joe Parisi; County Board Chair Sharon Corrigan; Wisconsin Secretary of Agriculture Ben Brancel; Alliant Energy Center Executive Director Mark Clarke; World Dairy Expo Executive Director Scott Bentley; Officials from New Holland, Wisconsin, Horse Council/Midwest,Horse Fair Centerplate, and BouMatic

Governor Scott Walker; State Senator Fred Risser; State Senator Mark Miller; County Executive Joe Parisi; County Board Chair Sharon Corrigan; Wisconsin Secretary of Agriculture Ben Brancel; Alliant Energy Center Executive Director Mark Clarke; World Dairy Expo Executive Director Scott Bentley; Officials from New Holland, Wisconsin, Horse Council/Midwest, Horse Fair;
Centerplate and BouMatic

With 7,900 square feet of pre-function area for banquets and receptions, a 90,000 square-foot heated pavilion, and a 200,000 square-foot pavilion, the New Holland Pavilions can accommodate a variety of events from agricultural shows, to flat shows, tradeshows and more.

“This is a wonderful new addition to our already amazing array of assets in the Greater Madison avenue,” said Deb Archer, president and CEO, Greater Madison Convention & Visitors Bureau. “This is a significant investment and the state of the art pavilions are a game-changer for what this facility can now do. If you haven’t taken a look at how your group may be able to use this multi-use space, I urge you to pay attention to this great new feature,” she said.

Alliant Energy Center features Exhibition Hall and Veterans Memorial Coliseum as well as an Arena building, agriculture exhibit buildings, and the Willow Island natural area.

For more information on the Alliant Energy Center, visit www.alliantenergycenter.com.

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