Participation in tradeshows and other marketing events no longer is an automatic decision for many company executives and others. Instead, a measurable, tangible outcome is
A byproduct of the widespread usage of social media as part of pre-show and post-show promotions or as a way to stay connected with clients
I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into
As a more than 10-year exhibition trainer transcended distant lands and heard various languages, he continued to find cases of untrained booth staff in live
Asia has developed a winning formula for its own range of high profile tradeshows traditionally held in the West. Venturing east to meet new audiences
