Jan 16, 2019 | Features, Tradeshow Strategies
(Pictured L-R: Rich Curran, president of ESCA; Mike Morrison and Larry Arnaudet, executive director of ESCA) by Jeanne Brei Beginning Jan. 8, The Don & Mike Show will begin podcasting twice a week—keeping their original Friday podcasts and adding a Tuesday Don...
Jan 10, 2019 | Features, Tradeshow Strategies
by Schae Kane (pictured above), director, strategy at FreemanXP With dozens of options for attendees to choose from, getting them to notice your exhibit booth is a science. In fact, it’s become a fairly complicated science, thanks to the demand for deeper, more...
Dec 20, 2018 | Features, Tradeshow Strategies
by Cynthya Porter For exhibition managers, change is a constant in terms of the tradeshow environment, with evolving technology, economic factors and design trends upending the status quo on the show floor from one year, even one show, to the next. Analysts call it...
Dec 5, 2018 | Features, Tradeshow Strategies
(Pictured L-R: David Cucinotta and Amadeus Finlay) by David Cucinotta & Amadeus Finlay In July, Sarah Chew, sales and marketing director at Kingsmen Exhibits, wrote a provocative synopsis and evaluation of brand encounters on the show floor. But ensuring that your...
Nov 29, 2018 | Features, Tradeshow Strategies
by Amadeus Finlay It is commonly accepted that tropical fruits are good for the soul, but how about the exhibit floor? Philadelphia-based chef, Joseph Poon certainly seems to think so. For the past 20 years, this award-winning creator of Asian fusion cuisine has been...
Sep 27, 2018 | Features, Tradeshow Strategies
by Sarah Chew Blending the best elements of physical and digital creates a unique mix of creative and technological capabilities which will create new experiences that allow audiences to maximize their interactions with brands. In an increasing saturated environment...
