Nov 13, 2018 | Features, Tradeshow Strategies
by Cynthya Porter For exhibition managers, change is a constant in terms of the tradeshow environment, with evolving technology, economic factors and design trends upending the status quo on the show floor from one year, even one show, to the next. Analysts call it...
Oct 30, 2018 | Features, Tradeshow Strategies
by Amadeus Finlay It is commonly accepted that tropical fruits are good for the soul, but how about the exhibit floor? Philadelphia-based chef, Joseph Poon certainly seems to think so. For the past 20 years, this award-winning creator of Asian fusion cuisine has been...
Sep 27, 2018 | Features, Tradeshow Strategies
by Sarah Chew Blending the best elements of physical and digital creates a unique mix of creative and technological capabilities which will create new experiences that allow audiences to maximize their interactions with brands. In an increasing saturated environment...
Sep 18, 2018 | Features, Tradeshow Strategies
“Selffees” Are Millennial-Inspired Giveaways by Haley Wilson Freeman This is it — the answer to your tradeshow marketing angst: edible selfies. It’s your face, or that of several thousand of your potential new customers, printed on the edible items of your...
