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2016 Red Diamond Congress to co-locate with Engagement World

Exhibit & Event Marketers Association’s (E2MA) 2016 Red Diamond Congress will be part of Engagement World, taking place at the Renaissance Orlando at SeaWorld from April 25-28, 2016.

Engagement World is a conference and expo dedicated to highlighting the world of enterprise engagement in business and its many strategies and tactics. Engagement World is being launched by E2MA and the Enterprise Engagement Alliance (EEA). The event is designed to help organizations in all areas of business profit from this emerging new field that many experts believe will rival advertising in scale.

Exhibition and event industry professionals attended Red Diamond Congress on Jul. 28-31, 2014.
Exhibition and event industry professionals at Red Diamond Congress in 2014

The event will consist of co-located education and exhibit programs addressing key areas of engagement, including:

  • The E2MA Red Diamond Conference: Focuses on best practices in face-to-face marketing and communications, from April 25-28, 2016.
  • Engagement University: Highlights key strategies and tactics related to ROI-based enterprise engagement plans, from April 26-27, 2016
  • The Engagement Expo: Features exhibitors and presentations by leading engagement associations and solution providers, from April 27-28, 2016
  • The Rewards and Recognition Expo: Features the leading suppliers and brands in the rewards and recognition business and an interactive education program on latest trends and best practices, from April 27-28, 2016.

Enterprise engagement focuses on achieving organizational goals by fostering the proactive involvement of all of the people critical to organization success. This new field integrates leadership coaching, surveys assessment, all forms of communications from digital to face-to-face, learning, innovation, rewards and recognition, and analytics, and other engagement tactics that traditionally are siloed in many organizations.

“The growth of digital information and social media has only increased the need for face-to-face engagement,” said Jim Wurm, executive director, E2MA. “We believe that the emerging field of engagement creates perhaps the biggest growth opportunity for the meetings and events business since the advent of commercial jet aircraft. When companies need to engage people, it almost always boils down to face to face experiences.”

Registrants to both the E2MA Red Diamond and Engagement U. will be able to attend conference sessions at either conference. Both will involve associations in key areas of engagement sharing best practices, as well as presentations and exhibits at the co-located Engagement Expo and the Rewards and Recognition Expo.

E2MA is the premier thought leader and content development organization for corporate marketers, and their suppliers, in the face-to-face marketing medium.

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