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3D Exhibits and Merck Animal Health Wins VETTY Best in Show

3D Exhibits and their client, Merck Animal Health, took top honors in the 2019 VETTY Awards, an animal health marketing awards competition sponsored by The North American Veterinary Community. The exhibit won Best of Show in the Tradeshow Experience category and Gold VETTYs in the Tradeshow Graphics and Tradeshow Booth categories at the Veterinary Meeting and Expo 2018 (VMX). Merck also won VETTY Awards in 24 other marketing categories, bringing its 2019 VETTY win total to 27.

Together, Merck and 3D Exhibits created a simple, elegant and unique structure that stood out on the show floor giving Merck a commanding presence that reinforced their status as a leading animal health company. According to the judges, the exhibit’s flowing design, organic shapes, subtle textures and warm ambiance resulted in a look and feel that simultaneously spoke to scientific sophistication and innovation while remaining accessible, approachable and welcoming.

The exhibit also increased awareness of Merck’s Bravecto and Nobivac products. This was achieved through interactive activities that included a trivia game and a product information station.

The combination of stunning design, clear graphic messaging and a memorable experience led to Merck’s ultimate trifecta VETTY win. The same exhibit previously won Platinum in the 2018 Hermes Awards and an Award of Excellence in the 2018 International Achievement Awards sponsored by Industrial Fabrics Association International.

Privately held, 3D Exhibits is fiercely committed to their clients’ success. They design, fabricate and manage exhibits and events—plus deliver supporting data capture, interactive tools, marketing integration and analytics. Their focus on client service, attention to detail and total program management has propelled our firm to an annual sales volume of $94 million. For more info, visit http://www.3DExhibits.com.

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