3D Exhibits, an award winning exhibit and event design, fabrication and management agency, announced Dec. 9 it has entered into an exclusive consultative agreement with Dr. Bill Trombetta, professor of pharmaceutical marketing at St. Joseph’s University. Through this new partnership, Trombetta will support 3D clients with research-based input and strategic insights which 3D Exhibits will develop into face-to-face marketing strategies for clients in the medical and pharmaceutical industries.
Trombetta will work with 3D clients to develop new strategies and marketing plans based on the assessment of a product, its target market and how it dovetails with the company’s brand. Trombetta’s real-world research and experience will provide clients with fresh insights and accurate information that will facilitate the development of highly targeted — and increasingly successful — face-to-face marketing programs.
“In today’s complex and competitive marketplace, the stakes are too high to make marketing decisions based on gut feelings, straw polls and casual observation,” said Gene Faut, president of 3D Exhibits. “Dr. Trombetta’s strategic input and accurate research will give our clients an edge over the competition.”
Trombetta is a respected expert on pharma, medical device, and healthcare marketing. He contributes regularly to Pharmaceutical Executive and has presented to audiences including the Pharmaceutical Education Research Institute, the Harvard Business School Alumni Association of Philadelphia and the Healthcare Convention and Exhibitors Association’s Annual Meeting and Convention Marketing Summit.
Privately held 3D Exhibits is an exhibit design, fabrication and management company based in Elk Grove Village, Ill. Those interested can visit the Web site at www.3Dexhibits.com or send email to ngenarella@3dexhibits.com.
