Three tradeshow marketing projects created by 3D Exhibits, which designs, fabricates and manages exhibits and events, won at the 2013 BMA B2 Awards, company officials have announced.
Projects created for Accuray, Hill’s Pet Nutrition and Jacobsen brought recognition to 3D Exhibits at the B2 Awards, which is the annual international business-to-business marketing and communications contest of the Business Marketing Association.
“Our service offerings have evolved to meet our customers’ needs. Presentations, AV, technology and guerilla marketing have all become part of our toolbox,” said Gene
Faut, president, 3D Exhibits.
Accuray’s new product unveiling at ASTRO 2012 was named Best of Category Winner for Live Trade Show Presentation or Demo and Group Category Winner for Face-to-Face Marketing. The presentation included LED messaging, a CEO speech, laser mapping and a dramatic reveal—all choreographed to a soundtrack.
Hill’s Pet Nutrition won an Award of Excellence in the Integrated Trade Show Marketing Program Over $100K category. The program,
supporting the launch of Hill’s Prescription Diet Metabolic Advanced Weight Solution, delivered the message that the product works at home—with a multi-tiered communications program that centers on an exhibit that looks like a suburban home.
Jacobsen received an Award of Excellence in the Guerilla Event category. Its program at the 2013 Golf Industry Show drove traffic to its exhibit and reinforced that Jacobsen and its service team—i.e. “orange”—is everywhere. Jacobsen accomplished this through an omnipresent street team who delivered concierge services, T-shirts and gifts to 2,000 attendees wearing Jacobsen orange wristbands.