3D Exhibits, an award-winning exhibit and event design, fabrication and management agency, earned just one of five 2010 Sizzle Awards from EXHIBITOR magazine. 3D Exhibits received this honor for EVOLVE, the integrated tradeshow marketing program it created and implemented at EXHIBITOR show in Las Vegas in March. The contest was EXHIBITOR Magazine’s 13th Annual Sizzle Awards honoring red-hot trade show exhibit promotions.
3D Exhibits’ EVOLVE program leveraged an exhibit that evolved on a daily basis to communicate how the company has evolved its approach and solutions to meet the challenges facing corporate marketers. Lighting, video, floor-embedded video, beverages served, and even the frosting color on the sugar cookies served in the exhibit transformed daily to symbolize 3D Exhibits’ evolution and demonstrate its expertise.
Promotion for the program encompassed email blasts, social media and the interactive exhibit experience. Multiple 3D EVOLVE posts appeared on the company’s blog, YouTube, Vimeo, LinkedIn and Flickr, while attendees participating in a Twitter promotion were rewarded with the chance to win a Starbucks gift card.
“The program demonstrated our expertise in both exhibit design and in creating multi-faceted programs,” said Gene Faut, president of 3D Exhibits. “Our evolution was evident in that our program included both traditional and social media.”
The most popular aspect of the program was the omnipresent six person EVOLVE team. This group walked the convention center, as well as the surrounding hotel and lobbies, spelling out evolve with the oversized letters on the backs of their bright colored t-shirts.
The result of the program was increased awareness of 3D Exhibits among EXHIBITOR attendees that drove people to visit the exhibit multiple times over the course of the three-day show. 3D Exhibits also increased the number of qualified visitors to its exhibit versus the previous year and generated several immediate new business opportunities.
|People on the Move|