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The Maritz Institute, a network of thought leaders advancing the human sciences in business, certified five Experient leaders as Master Designers.

This includes Heidi Voorhees, senior vice president Housing; Cynthia Hornketh, vice president Experience Design; Jackie Richards, vice president Human Resources and Development; Angela Marini, director project management; and Jennifer Lion, director project management.

These individuals join an elite group of solution designers across Maritz who are demonstrating a positive impact on client programs through a people-centered design approach. Master Designers utilize a science-based understanding of human behavior together with design-thinking methodology to create solutions that drive positive results for client businesses and for the people who are touched by the programs.

These Master Designers serve Experient clients by applying design principles based on the latest from the human sciences to create highly engaging experiences for people participating in sales and channel motivation programs, employee recognition programs, consumer loyalty programs, corporate meetings and events, and incentive travel programs.

Master Designers complete a challenging educational curriculum provided by The Maritz Institute that includes a class taught by leading neuroscientists and design thinking educators, mentoring colleagues and demonstrating knowledge application. A Master Designer designation signifies an individual completing the most rigorous of certifications provided by The Maritz Institute.

“The Maritz Institute’s vision is to unleash human potential through every program Maritz delivers,” said Mary Beth McEuen, vice president & executive director, The Maritz Institute. “Our Master Designers are paving new ground in designing programs that make this vision a reality.”

Experient, a Maritz Travel Company, leads the meetings & events industry as one of the best-known and most respected brands in the world.

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