Featuring university-affiliated sessions that can lead to Certified Trade Show Marketer (CTSM) professional certification, EXHIBITORFastTrak will host the executive vice president of Exhibit Surveys Inc. to lead a key discussion.
Ian Sequeira will present two educational sessions – “Using Surveys to Measure Your Performance in Trade Shows and Events” and “Selecting the Right Shows: The Critical Decision” – in Chicago Aug. 12-14.
Designed to enhance skills and build a solid foundation of tradeshow and event marketing knowledge, EXHIBITORFastTrak asked Sequeira to speak based on his leadership of a company that provides research, measurement and consulting services.
