EIBTM, the three-day event held in Barcelona, has announced research findings that reveal EIBTM 2010 successfully delivered valuable business opportunities for exhibitors, buyers and visitors.
The EIBTM 2010 onsite and post-show research indicated that 96 percent of exhibitors agree that EIBTM is important to their business and 94 percent of exhibitors agreed that EIBTM is a must-attend industry event.
“EIBTM provided us with the opportunity of meeting real buyers and creating powerful new networks,” said Jordi Camps, co-founder and CEO of China a la Cartasaid. “The event exceeded our expectations in terms of the number of quality meetings we had. EIBTM 2010 will clearly translate into a significant amount of business for 2011. We will be returning next year due to this year’s success.”
The findings indicated that 98.5 percent of buyers were satisfied with EIBTM 2010, and 89 percent confirmed they will place future orders as a direct result of the show.
“The ‘World of DMCs’ stand at EIBTM 2010 provided a successful platform for creating new business relationships with MICE partners from around the globe,” said Steffi Kordy, director of marketing and sales for GMS Chicago, member of the World of DMCs. “With over 800 appointments in total, the stand allowed for plenty of networking, connecting with EIBTM visitors and sharing valuable industry relations with fellow DMC partners.”
A very strong majority of hosted buyers, 99 percent, believed that EIBTM 2010 allowed them to meet current suppliers and gave them the opportunity talk to product experts.
“EIBTM 2010 was, as always, a tremendously beneficial event,” said Jim Walker, president of Crossing Boundaries. “I made a number of great new contacts and was able to flesh out several new agreements as a direct result of my time in Barcelona.”
Exactly 97.5 percent of trade visitors at EIBTM 2010 were satisfied with the event and the same percentage of visitors is planning on returning in 2011. The research also revealed that 54 percent of EIBTM’s trade visitors did not attend any other industry show during 2010.
“In addition to helping us meet our clients’ business objectives, our research also serves as a valuable tool for helping identify gaps in the market and also budding trends,” said Graeme Barnett, event director for EIBTM. “For example, the findings illustrated that incentive travel is making a comeback. Last year’s figures for the number of incentive travel events organized nearly doubled compared to the previous year. Knowing this is crucial in order for our team to devise and tailor programs, such as our industry renowned professional Education Program, to best support our stakeholders.”
| Home |
| People on the Move |
| National News |
| International News |
| Opinions |
| Tradeshow Calendar |
