On Feb. 2, GES unveiled its new name and brand identity to emphasize its commitment to creating the world’s most meaningful and memorable experiences for brand marketers, show organizers and event attendees.
As a part of this transformation, Exhibitgroup/Giltspur (EG) and Becker Group became part of newly named Global Experience Specialists, Inc (GES). The consolidation follows the July 2009 strategic reorganization of experiential marketing and event services under parent company Viad Corp (NYSE: VVI). With 58 locations and 3,000 employees worldwide, marketers will be able to tap GES for an unparalleled portfolio of event solutions.
“Our new name represents a united, global team of specialists, dedicated to building powerful face-to-face events and brand experiences that define our clients’ success,” said John Jastrem, president, GES. “A holistic approach under one company will allow us to better serve our clients and our industry.”
The company has adopted a new brand identity, which includes a new logo, look and feel to reflect its vision of “experience” and continued commitment to clients.
Those interested can visit the Web site at www.ges.com.
