Award-winning tradeshow and event creative agency Live Marketing invites attendees to lift their tradeshow marketing programs to new heights with its “Take Flight” campaign at EXHIBITORLIVE. The company’s booth, a VIP lounge for Engagement Air, gives attendees a place to relax and engage with the Live Marketing team while sipping cocktails and mocktails. Attendees who take part in a short survey can earn travel-themed prizes and attendees who return the special “boarding pass” found in their registration bag will be entered in an end-of-show raffle for a set of premium Away bags. Appointments are suggested to give attendees an exclusive opportunity to chat with the Live Marketing team about turning their face-to-face programs into engaging brand-building and lead-generating experiences.
In the conference hall, Live Marketing’s Anne Trompeter, principal and executive creative strategist, and Liz Nacron, (both pictured above) executive vice president of creative and production and executive producer (pictured left), plan to team up with Beth Clark, Senior Marketing Manager of CenturyLink, to present a best practice session titled “Trade Show Transformation: CenturyLink’s Extreme Exhibit Presence Makeover.” The session reveals how CenturyLink reinvented its trade show program to achieve dramatic results, providing tactics that other event marketing professionals can use to update their programs.
“In an industry that is constantly evolving, we’ve been innovating events, propelling clients and winning awards for over 40 years,” says Trompeter. “With our experience, as well as our investment in emerging digital technologies, we continue to develop and deliver tradeshow and event experiences that make our clients shine.”
Live Marketing has also sponsored the “Species Squad,” a roving group of eight engagement ambassadors who will be welcoming attendees, demonstrating the EXHIBITORLIVE 2018 mobile app and interactive website, and helping first-time attendees get the most out of their conference experience. Live Marketing is also a major sponsor of the first-ever HCEAInnovate, a half-day workshop designed specifically for healthcare marketers, associations and societies co-located with EXHIBITORLIVE 2018. Speakers at HCEAInnovate will discuss the impact of disruptive technology, macro trends, and regulatory challenges on healthcare marketing. The event is scheduled for Feb. 25 and is open to both members and non-members of the Healthcare Convention & Exhibitors Association.
As an award-winning agency, Live Marketing develops and delivers engaging live and digital trade show and strategies. For 40 years, Live Marketing has produced experiences that create results for their clients, from start ups to flagship brands in all verticals. Live Marketing is a WBENC-certified woman-owned business. For more info, visit www.livemarketing.com.
