(Pictured L-R: Jillian Fafard, creative director; Chris Gregoire, VP, brand & strategy; Caitlyn Correia, VP, operations; Eric Troy, social media manager; and Jessica Chase, art director)
BlueHive Group is proud to announce the recent formation of the new leadership team for its affiliate company, Trigon Creative. BlueHive Group’s in-house marketing agency was branded to Trigon Creative in conjunction with the arrival of the new team, who will be managing the digital and experiential marketing agency’s services and operations.
Spearheading the daily operations for Trigon Creative is Caitlyn Correia. With more than 10 years of day-to-day management experience, Correia fills the role of VP, operations and ensures that the company’s everyday activities run smoothly. Her duties include expense control, staff management and department supervision including monitoring revenue margins and productivity, as well as implementing new directives for growth.
Next on the leadership roster is VP, Brand & Strategy Chris Gregoire. Gregoire brings more than 17 years of sales and marketing experience to the Trigon team. With a strong focus across the spectrum of digital marketing, spanning website UI/UX to multimedia strategy and buying, Gregoire helps brands deliver appropriately branded messages to their key target audience.
His strategic mindset is matched by appointed Creative Director Jillian Fafard, who focuses on message clarity to ensure brands resonate with their audience. An award-winning creative with a penchant for advertising that adds value, not clutter; Fafard has more than 10 years of brand development, creative strategy and copywriting/content development experience from both the client- and agency-side of the industry.
Last, but not least, is the final member of the new Trigon Creative leadership team, Art Director Jessica Chase. Having worked with titans in the music industry to some of the world’s largest pharmaceutical manufacturers, Chase brings 14+ years of graphic design and visual direction experience to the team. Her design expertise is coupled by a unique understanding of aesthetics for both the physical and digital marketing worlds.
Established Social Media Manager Eric Troy will be continuing to support the creative services offered by Trigon Creative. With a focus on analytics, Troy will be working closely with the leadership team to ensure that the digital content presence of Trigon’s clients, especially as it pertains to social media, is as engaging as it is effective.
“It’s always been a dream of mine to provide businesses with end-to-end marketing services in both the physical world as well as the digital, and it’s rewarding knowing that dream has finally come to fruition,” said President/CEO of BlueHive Group Paul Hanlon. “Where BlueHive and our affiliate company, Continental Woodcraft, have been able to serve the needs of the physical environment, from tradeshows and events to corporate interiors, Trigon Creative closes the loop to provide marketing services and creative brand experiences to our roster of regional, national and international clients.”
The new leadership team has been brought together to carry out the mission of Trigon Creative: To facilitate engaging communication from brands to their consumers and prospective customers through as many different tactics as possible and as appropriate, while being aware of brand identity, business budgetary restrictions and marketing objectives. Moreover, Correia, Gregoire, Fafard, Chase and Troy all share a simple philosophy—focusing on their Energy, Dreams, Goals and Ethics (as represented by the acronym EDGE) to lead successful lives. In fact, the EDGE philosophy is so important to the team that it’s ingrained in their approach to the marketing and advertising services offered at Trigon.
“Let’s Create Your EDGE,” the digital and experiential marketing company’s tagline, becomes a rallying cry for all businesses and brands to get behind and create their own successes. Simply put: Trigon Creative energizes brands by internalizing the dreams of the business and of their customers and turning those into measurable goals to become actionable marketing, all the while upholding its ethics by preserving the integrity of the brand’s identity and voice.
Launched in 2018, BlueHive Group functions as the parent company for BlueHive Exhibits, Continental Woodcraft and Trigon Creative with a singular purpose: to help their clients thrive. Privately owned, BlueHive Group and its affiliate brands are headquartered in a combined 160,000 sq.ft. facility in Worcester, Mass., with satellite offices and facilities located in Chicago, Denver, Salt Lake City and Las Vegas as well as Portsmouth, N.H., Long Island, N.Y., and Tampa, Fla., and with partner facilities in several key international areas including South America, Europe, Africa, the Middle East, and Asia-Pacific regions. By bringing tradeshow design and build, full-service marketing, and architectural millwork all under one roof, BlueHive Group provides companies with marketing consistency by offering end-to-end brand management solutions. For more info, visit BlueHiveGroup.com.
