Following successful new initiatives launched at this year’s IT&CM China and CTW China, organizers have announced new business segments at the upcoming 2020 show in March.
Buyer Procurement Showcase: A fresh industry concept that spotlights prominent MICE, association and corporate buyers as they present their procurement requirements to relevant and interested destination and supplier leads. This segment runs parallel to the event’s 2-day exhibition and business appointments.
MICE Innovation Hub: Riding on the popularity of last year’s MICE Innovation Hub launch, this year’s space is expected to be larger with more featured technology solution providers and start-ups. Further, a dedicated brand presentation showcase featuring technology ideas and solutions will be added to the 2-day exhibition and business program, transforming the hub into a buzzing zone that integrates all-day talks on the latest travel teach trends with business meets and pre-scheduled appointments.
Launched in 2019, these successful program highlights, alongside the newly launched business segments, will continue to offer delegates business opportunities beyond one-on-one appointments, and increase lead generation.
Say Hi To Everyone on the first day of the show will once again provide a platform for attendees to identify potential delegate profiles they want to meet across IT&CM China and CTW China ahead of exhibition days. Its first edition saw a full house of delegates with active engagement between attending suppliers, buyers and media.
Brand Showcase Presentations are perfect for participating exhibitors and brands to share their latest updates with buyers and media in just 20 minutes, enhancing their brand outreach efforts at the show. In 2019, all sessions ran to a full house with much interest from attendees.
At the upcoming 2020 event, these presentations will be programmed into two parallel tracks at different presentation areas within the hall—one featuring destinations and corporate brands, with the other focused on technology and innovation at the enhanced MICE Innovation Hub.
“The success of our business initiatives in 2019 prompted its continuity and the addition of new initiatives to cater to the ever-changing needs of our delegates,” says Darren Ng, managing director of TTG Asia Media. “This demonstrates the show’s constant evolution to provide delegates with an unparalleled platform to establish valuable connections and at the same time, add variety to the program. More importantly, this hones IT&CM China’s differentiation of fostering lead generation between suppliers and buyers beyond one-on-one appointments.”
Last month, organizers revealed that CTW China conference content development is underway with a community survey broadcast to regional and local Chinese industry professionals to ensure the programmed topics stay relevant.
Other format changes announced include a re-designed format with two full days of conferences that will take precedence over business appointments to re-emphasize meaningful knowledge exchange for CTW China delegates as well as moving away from speaker lectures to more delegate-led sessions to encourage suppliers and procurement professionals to find mutual interest and develop connections.
Corporate buyers can also look forward to winning attractive lucky draw prizes, with an additional reward scheme in place specifically for local corporate buyers who attend the conference and take part in business meets.
IT&CM China 2020 and CTW China 2020 will be held March 24-26 at Shanghai Exhibition & Convention Center of International Sourcing. The 2020 event expects an attendance of 3,000 MICE professionals from sectors including DMCs, PCOs, corporate travel and associations, over 500 hosted delegates, over 14,000 business appointments as well as over 75 business, education and networking sessions. For more info, visit www.itcmchina.com
