Informa Markets, Clarion Events and Tarsus Group planners took a Stronger Together approach to relocate their February market event safely to the Orange County Convention Center in Orlando.
“The health and safety of all those who participate is our utmost priority and the Orange County Convention Center provides the perfect venue to gather the market together, with a campus-like property and space to accommodate proper social distancing,” says Clarion Events Executive Vice President Desiree Hanson (pictured left). “It’s also in close outdoor walking proximity to hotels and restaurants, therefore limiting the need for shuttles—among other additional benefits.”
Attracting more than 20 events from competing destinations, the OCCC’s drive and commitment to “Meeting Safely” continues to resonate with the convention and tradeshow industry, offering practical and demonstrable examples on responsibly getting back to business.
MAGIC, OFFPRICE and WWIN planners worked cohesively with the OCCC team to provide a safe and productive tradeshow environment keeping safety at the forefront. Guided by Informa AllSecure–a detailed set of measures developed collaboratively with industry associations, event organizers and venues–organizers protected sellers, buyers and employees by:
- COVID-19 testing: requiring proof of a negative COVID-19 test on entry.
- Health partnerships: collaborating with certified COVID-19 testing companies to procure and administer tests to all attendees, exhibitors, staff and vendors, and work with Orlando Health for expert medical guidance and support.
- Cleaning and hygiene: increasing air circulation throughout the building, enhancing cleaning schedules and providing ample sanitation stations for personal hygiene.
- Physical distancing: facilitating a safe distance from other groups by offering a limited to no-contact registration process, wider aisles, credential scanning on entry for crowd management and rearranged furniture to avoid congregations and groupings.
- Detect and protect: monitoring temperatures on entry to the exhibit hall, face masks requirement, and providing access to a first aid responder for any immediate medical needs.
Attracting thousands to the Convention Center District, these three relocated events delivered substantial economic impact to the region, supporting local hotels, restaurants, retailers, and entertainment, not to mention sustaining revenue for the OCCC and its hundreds of full-time and contracted employees.
“We were honored to have played a role in successfully hosting the MAGIC Pop-Up Orlando, OFFPRICE Orlando Market, and WWIN Orlando Showcase,” says OCCC Executive Director Mark Tester (pictured left). “Our commitment to keeping employees, guests and attendees healthy and safe is evident as we continue to lead our industry to a recovery by hosting modified events.”
The award-winning Orange County Convention Center provides approximately $3 billion in economic impact to Central Florida annually. In recent years, the convention center has averaged nearly 200 events, including 115 conventions and tradeshows that attract more than 1.5 million attendees to the region each year. For more info, visit www.occc.net.
