Experiences of going digital and physical in 2020 & the road to business transformation in 2021
UFI, the global trade association of the world’s tradeshow organizers and exhibition center operators, as well as the major national and international exhibition associations, is holding a Zoom webinar on Feb. 25 in Portuguese.
In the session, Rodrigo Moreira, Ernani Paciornik and Fernando Ruas will share their experiences on how their customers reacted when their exhibitions went physical or digital in 2020. They will also show how they transformed their business models to improve digitization, and how they plan to face uncertainty in 2021.
Speakers:
Rodrigo Moreira, Strategy & Digital Transformation Director, Informa Markets Brazil
Joao de Nagy, Director, WTC Events Center and Sheraton Sao Paulo
Ernani Paciornik, Owner, Editora Grupo
Fernando Ruas, Business Director, Francal Feiras
Moderator:
Joao de Nagy, Director, WTC Events Center and Sheraton Sao Paulo
To register for the webinar, click Register Here.
The Global Association of the Exhibition Industry: UFI is the global trade association of the world’s tradeshow organizers and exhibition center operators, as well as the major national and international exhibition associations, and selected partners of the exhibition industry. UFI’s main goal is to represent, promote and support the business interests of its members and the exhibition industry. UFI directly represents more than 50,000 exhibition industry employees globally, and also works closely with its 60 national and regional association members. More than 800 member organizations in 83 countries around the world are presently signed up as members. Around 1,000 international trade fairs proudly bear the UFI approved label, a quality guarantee for visitors and exhibitors alike. UFI members continue to provide the international business community with a unique marketing media aimed at developing outstanding face-to-face business opportunities. For more info, visit www.ufi.org or contact them at media@ufi.org or +33 (0)1 46 39 75 00.
