Questex is creating the largest gathering of the beverage industry. World Tea Conference + Expo, the leading specialty tea event, is to be co-located with Nightclub & Bar Show, North America’s premier conference and expo for the bar and restaurant industry. The events are taking place June 28-30 at the Las Vegas Convention Center in Las Vegas.
The rapid spike in demand for low and no alcohol beverages is a critical and fast-growth segment of the beverage industry, which is expected to be a trillion-dollar industry by 2024. With support from the specialty tea industry, this strategic co-location will create new opportunities to connect buyers and sellers of tea and tea related products with the bar and restaurant industry, and bring fresh growth to World Tea Conference + Expo at an important time in the industry’s evolution.
Tim McLucas (pictured left), vice president, Bar & Restaurant, Questex says, “Adding World Tea Conference + Expo to co-locate alongside Nightclub & Bar Show is an important and exciting move for the tea, bar and restaurant industries. It provides critical new opportunities for business growth and evolution, in addition to expanding the audience reach and encouraging innovation and new business partnerships.”
World Tea Conference + Expo is the leading specialty tea event in North America. It is focused on the business of tea with unique sampling, tasting and education on how to profit from tea. The event attracts the national and international tea community, including buyers and decision-makers from retailers, grocery, hotels, distributors, foodservice, spas, plus tea and coffeehouses, among others.
The event will feature a lively expo floor with hundreds of new tea products and a three-day conference program including workshops and bootcamps with leading tea experts and speakers. Event highlights include:
- Tea Bar: Brand new expo floor feature to sample the latest teas from around the world, including tea-infused cocktails.
- Kombucha Experience: Dedicated expo floor experience exclusively focused on kombucha producers.
- CBD Innovation: All you need to learn about CBD in one area—how it works, where to purchase it and how to blend it.
- New Business Launch Pad: Discover the latest emerging trends and stay ahead of the competition.
- Tea-infused culinary demonstrations showcasing the versatility of tea.
- Skill Building Sessions: Vary from tea-infused cocktails to food pairing and blending skills.
- Evening reception and networking.
For members of the tea community unable to travel to Las Vegas, Questex will offer a World Tea Conference + Expo hybrid option to provide access to live education, on-site product activations and expo floor features, including the brand new Tea Bar and Food & Beverage Innovation Center.
The health and safety of exhibitors, sponsors and attendees is Questex’s top priority. Following federal and local guidelines, Questex has crafted unique protocols for each event experience, which includes event-specific health and safety initiatives, response teams identified for every event, and on-site health and safety guidelines. For more info on the on the company’s health and safety protocols, visit questex.com/event-safety/.
Registration for World Tea Conference + Expo will open soon at WorldTeaExpo.com. Stay connected with World Tea Conference + Expo on Twitter, Facebook, Instagram and LinkedIn.
Early bird registration for Nightclub & Bar Show 2021 starts at $99 and expires May 17. Register at NCBShow.com/Register. Stay connected with Nightclub & Bar Show on Facebook, Twitter, Instagram and Vimeo.
For World Tea Conference + Expo sponsorship opportunities, contact Jamie Schroeder (U.S. and Canadian companies) at jschroeder@questex.com or Veronica Gonnello (international companies) at vgonnello@questex.com.
For Nightclub & Bar Show sponsorship opportunities, contact Jamie Schroeder (companies G, H, J-S, U, W-Z) at jschroeder@questex.com, Veronica Gonnello (companies A-F,I,T,V) at vgonnello@questex.com; or Fadi Alsayegh (foodservice companies) at falsayegh@questex.com.
Celebrating 35 years as the nation’s most influential gathering of bar and restaurant tastemakers, Nightclub & Bar Show is owned by Questex and is the go-to resource for the hospitality industry. Mirroring the fast-paced, trend-setting nature of the hospitality industry, Nightclub & Bar has been providing the specific tools bar and restaurant owners, operators and managers need to grow their businesses, compete and succeed in this hyper-competitive and dynamic industry. For more info, visit www.ncbshow.com
The World Tea Conference & Expo is North America’s gathering of the specialty tea industry and is focused 100 percent on specialty teas and related products. Blending fresh ideas, the latest trends and new distribution channels with three days of focused buying, selling, networking and education, World Tea Conference & Expo is a chance to capitalize on this growing category to the fullest. For more info, visit worldteaexpo.com
