As the President and Chief Strategist for FIG, Lawson looks forward to bringing her expertise in leadership, strategy and diversity to serve NAWBO SNV as the chapter embarks on its 2023-2024 growth plan. “NAWBO is an incredible organization committed to transforming public policy, influencing opinion-makers, and promoting economic development to strengthen the wealth capacity of our members. I could not be more proud or excited to lead the chapter as we return to our roots and focus on our core mission.”
Lawson founded FIG Brand Strategy Firm in 2017 when the company focused on brand strategy for the hospitality and food & beverage industries. She changed the business purpose in 2020 in response to corporations making public commitments to DEI without considering the impact of their brand. “I realized PR firms were advising many companies to respond but not taking the time to examine the impact of their promises to diversity, which would later hurt their brand reputation. I rebranded as FIG Strategy & Consulting to help companies align diversity, equity and inclusion with their business goals and company mission in a strategic and authentic way,” says Lawson.
“The population of the Las Vegas Metropolitan area is 2.8 million and home to over 300,000 small businesses,” she continues, “growing at about two percent per year. Many women need support and connection, and the NAWBO Southern Nevada Chapter is serious about representing every woman in business needing support. Not to mention the incredible opportunities in Las Vegas, from Formula 1 to diverse companies moving here thanks to the LVGEA, the Super Bowl Business Connect, and so much more. Our women business owners need assistance navigating it all and positioning themselves to capture opportunities to help them grow their business and continue creating jobs in our community.”
“This year also marks the 25th anniversary of WODA (Women Of Distinction Awards), and in addition to recognizing the accomplishments of local businesswomen, we’re also giving away grants, including an all-expenses paid trip to the 2024 NAWBO National Advocacy Days in Washington D.C. Local businesswomen will have the opportunity to network on a nationwide scale, learn more about advocacy and meet with their local representatives to discuss topics like gaining access to federal contracts and reauthorizing the SBA to define “microbusiness” to accommodate businesses with less than 25 employees and under $1 million in annual revenue,” Lawson adds. “It’s a life-changing experience for a business owner.”
About TaChelle Lawson
Lawson serves on the Advisory Council for UNLV’s Entrepreneur & Leadership College, the Advisory Council for Bar & Restaurant, the Advisory Council for HR.com, and is President of NAWBO Southern Nevada. She advocates for small businesses, is an active mentor to young women, and is committed to advancing women in business and entrepreneurship. She is also committed to changing how people think about diversity.
About FIG Strategy & Consulting
FIG Strategy & Consulting helps leaders create diverse and inclusive organizations to retain top talent, promote greater engagement and innovation, attract new customers and improve overall business outcomes through brand incorporation, executive DEI coaching, diversity consulting & training, strategic sourcing and communication strategy. We dismantle the need for DEI by normalizing diversity of thought, raising cultural awareness and promoting emotional intelligence to make our world a better place for everyone. Figfirm.com
